01
The starting point
Two websites, one business, roughly 75 properties.
Kevin and Michael, the managing partners of The Timeshare Brokers, ran a portfolio of roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas. That inventory was spread across two separate websites. Two sites meant two brands, two navigation paths, and two places for a traveler to land, get confused, and leave.
