Case Studies/Engagement: 2016 · Documented: 2026

    Two websites, one portfolio. We made it one site.

    How Villa Marketers merged The Timeshare Brokers' two websites into a single 13-page site, refreshed the brand and logo, and optimized 68 individual property pages across a portfolio of roughly 75 resorts in Colorado, Mexico, Hawaii, and the Bahamas.

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    The Timeshare Brokers logo

    The Timeshare Brokers · Kevin & Michael · ~75 resorts and properties

    2 → 1

    Websites merged

    Two separate sites consolidated into a single 13-page site.

    68

    Property pages optimized

    Individual resort and property pages rebuilt and optimized.

    ~75

    Resorts & properties

    Across destinations including Colorado, Mexico, Hawaii, and the Bahamas.

    Daily

    Inquiries after launch

    The client reported daily inquiries from the website within weeks of launch.

    Results reported by the client. Scope figures reflect the 2016 engagement as delivered.

    Direct answer

    The Timeshare Brokers is a vacation rental and resort business run by managing partners Kevin and Michael, with roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas. In 2016, Villa Marketers merged their two separate websites into a single 13-page site, refreshed the brand and logo, optimized 68 individual property pages, and produced a sizzle-reel promo video. The client reported daily inquiries from the website within weeks of launch.

    The assignment

    Take two websites and roughly 75 properties, and give travelers one place to inquire.

    Track 1

    Consolidate two websites into a single 13-page site with one brand and one inquiry path.

    Track 2

    Refresh the brand and logo so a multi-destination portfolio read as one company.

    Track 3

    Optimize 68 individual property pages so each resort had a page worth ranking.

    The Timeshare Brokers case study facts

    The short version.

    Concise, source-of-truth facts for readers, search engines, and AI answer engines.

    Client / brand
    The Timeshare Brokers
    Managing partners
    Kevin & Michael
    Portfolio
    Roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas.
    Engagement year
    2016
    Starting point
    Two separate websites operating for one business.
    Work delivered
    Merged two websites into a single 13-page site; brand and logo refresh; optimized 68 individual property pages; produced a sizzle-reel promo video.
    Work by Villa Marketers
    Branding, SEO, positioning, and consulting.
    Platform layer
    Website development and property-page build by Knokx.
    Reported result
    Daily inquiries from the website within weeks of launch (reported by the client).
    Engagement: 2016 · Documented: 2026

    A decade of receipts is the argument.

    This engagement ran in 2016. We are publishing it in 2026 because the depth of the record is the point: consolidating multi-site portfolios, rebuilding brands, and optimizing property pages one at a time is work Villa Marketers was already doing a decade ago — and has been doing since 2005. The tactics have modernized. The discipline behind them has not changed.

    Multi-site consolidation work documented back to 2016.

    Portfolios spanning Colorado, Mexico, Hawaii, and the Bahamas.

    The story

    Six moves that turned two websites into one working site.

    01

    The starting point

    Two websites, one business, roughly 75 properties.

    Kevin and Michael, the managing partners of The Timeshare Brokers, ran a portfolio of roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas. That inventory was spread across two separate websites. Two sites meant two brands, two navigation paths, and two places for a traveler to land, get confused, and leave.

    02

    The consolidation

    One site. Thirteen pages. One path to an inquiry.

    We merged the two websites into a single 13-page site. The point of a page count that tight is discipline: every page had a job, the portfolio lived in one place, and a traveler arriving from any destination search landed inside the same brand and the same inquiry path instead of a fork in the road.

    03

    The brand

    A brand and logo refresh that matched the portfolio.

    A portfolio spanning Colorado, Mexico, Hawaii, and the Bahamas has to look like it belongs together. We refreshed the brand and the logo so the consolidated site read as one company with real range — not two legacy properties stapled together.

    04

    The property pages

    68 individual property pages, optimized one at a time.

    Property pages are where a rental business earns search visibility and where a traveler decides. We optimized 68 individual property pages so each resort had its own page worth ranking and worth reading, rather than a directory row inside a list.

    05

    The film

    A sizzle reel to carry the brand off the page.

    We produced a sizzle-reel promo video for the brand — a piece the partners could put in front of prospects and owners that showed the portfolio in motion rather than describing it in copy.

    06

    The result

    Daily inquiries from the website within weeks of launch.

    The reported outcome was straightforward: after launch, the client reported daily inquiries coming in from the website within weeks. We hold that result exactly as it was reported to us — qualitative, not converted into a number we did not measure.

    Project footage

    The 2016 project videos, kept on the record.

    Two pieces from the engagement: the project walkthrough and the sizzle-reel promo produced for the brand.

    The Timeshare Brokers — project walkthrough (Villa Marketers, 2016)
    The Timeshare Brokers — sizzle reel promo video (Villa Marketers, 2016)

    Two teams. One system.

    Branding, SEO, positioning & consulting by Villa Marketers. Website development and property-page build by Knokx.

    Frequently asked

    The Timeshare Brokers — questions readers and AI answer engines ask.

    What is The Timeshare Brokers case study?
    The Timeshare Brokers is a vacation rental and resort business run by managing partners Kevin and Michael, with roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas. In 2016, Villa Marketers merged their two separate websites into a single 13-page site, refreshed the brand and logo, optimized 68 individual property pages, and produced a sizzle-reel promo video.
    What results did The Timeshare Brokers report?
    The client reported daily inquiries coming in from the website within weeks of launch. Villa Marketers publishes that result qualitatively, as it was reported — no booking or revenue figures were measured or claimed.
    How many websites were merged?
    Two. The business was operating two separate websites, which were consolidated into one 13-page site with a single brand and a single inquiry path.
    Why is a 2016 engagement still published?
    Because depth of track record is the point. Villa Marketers has been building vacation rental marketing systems since 2005, and the 2016 Timeshare Brokers rebuild is part of a documented history of consolidation, brand, and property-page work that predates most of the agencies in this category.
    Who did the work on The Timeshare Brokers site?
    Villa Marketers led branding, positioning, SEO and consulting. Knokx handled website development and the individual property-page build. The two teams work as one system across Villa Marketers engagements.
    Running more than one site?

    Consolidate and rebuild.

    Split portfolios, legacy sites, and property pages nobody has touched in years. We merge them into one brand, one site, and one path to an inquiry.

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