Company record · Maintained for reference

    The Villa Marketers Track Record

    A dated, sourced record of Villa Marketers' vacation rental marketing work, published writing, and third-party recognition from 2013 to today. Maintained as a factual reference — not a sales page — with links to originals or archived sources where available.

    Last updated: 2026-07-29. Client figures are labelled "reported" where they come from the client or from a public source at the time.

    Band 1

    Case studies & client results

    Documented client engagements, in rough chronological order. Reported figures come from the client or from public materials at the time.

    1. 2017

      Prestige Vacations Aruba

      Aruba's largest vacation rental company; owners Alan & Rachel Riley. Villa Marketers flew to Aruba for on-location consulting and a full website rebuild — restructured content, conversion-focused CTAs, and a mobile experience built for conversion.

      • Villa Marketers' first on-location, video-documented client transformation — the origin of what later became the Vacation Rental Rescue show.
      • · Reported: inquiries doubled after launch.

    2. 2016

      The Timeshare Brokers

      Partners Kevin & Michael. Roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas.

      • Merged two websites into a single 13-page site.
      • Brand and logo refresh; optimized 68 individual property pages.
      • Produced a sizzle-reel video for the brand.
      • · Reported: daily inquiries from the website within weeks of launch.

    3. Undated

      Closer To Heaven Cabins

      Owner Kendall. Website and marketing engagement for a cabin rental brand.

      • · Reported: 300 inquiries in a short period.

    4. Undated

      Ocean City Vacation Homes

      Started with zero properties. Brand, website launch, SEO and paid advertising build.

      • · Reported: 100+ properties under management within 12 months.
      • · Reported: #1 Google ranking.
      • · Reported: 1,000+ keywords indexed.

    5. 2024–2025

      Blue Water Cove Resort, Singer Island, FL

      Owner Kimberly Hoskin. Full brand, website, content and SEO build for a first-time host, documented on camera as episode 1 of the Vacation Rental Rescue show — the first documented on-location vacation rental transformation in the industry.

    6. Undated

      KonTiki Falls Private Resort, Jupiter, FL

      Private-resort positioning, brand, website, video, and advertising build.

      • · Reported launch results: $250K in first 30 days.
      • · Reported: 67%+ direct bookings at launch.
      • · Reported: 1.1M+ launch video views.

    7. Undated

      Jupiter Vacation Rentals, Jupiter, FL

      Owners Jim & Kelly Arnau. Brand identity + lighthouse logo, positioning, hyper-local SEO, content, organic + paid social, Google + Meta ads, and PR for a boutique Palm Beach-North family brand. HostAway PMS integration and direct-booking infrastructure by Knokx.

      • · Reported: 0 → 21 properties under management, still growing.
      • · Reported: 3,500% direct-booking growth — nearly half of guests now book direct.
      • · Reported: #1 across the Jupiter rental cluster; est. 10,000–16,000 organic visits / month.
      • · Named among the leading Jupiter picks in Google's AI Overview (both properties cited are Villa Marketers builds).

    8. Undated

      Northern Door Vacations, Door County, WI

      Owner Micah. Brand, positioning and local-SEO build for a boutique Door County host. Direct-booking website and HostAway PMS integration by Knokx.

      • · Reported: 1 → 23 properties.
      • · Reported: 10-property goal hit in ~7 months.
      • · Reported: 47% direct bookings — more than Airbnb or VRBO individually.
      • · Reported: 1,000+ organic keywords ranked; page one for "Door County vacation rentals."

    Band 2

    Published work & authored articles

    Books and guest articles authored by Jay William for third-party publications. Links point to the live article or, where the original is no longer available, to a Wayback Machine archive.

    1. 2013

      Book: "Vacation Rental Marketing: Secrets No One Will Tell You"

      A 150-page guide authored by Jay William. Now out of circulation.

    2. 2016

      TripAdvisor Vacation Rentals: "10 Tips For Writing Tantalizing Listing Titles"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    3. 2016

      TripAdvisor Vacation Rentals: "9 Big Vacation Rental Listing Mistakes Owners & Managers Make"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    4. 2016

      TripAdvisor Vacation Rentals: "A Vacation Rental Marketer's ToolBox: 13 Must-Use Services To Get Discovered"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    5. 2016

      Little Hotelier (SiteMinder): "7 Essential Vacation Rental Marketing Principles"

      Guest article authored for the Little Hotelier blog.

    Band 3

    Industry recognition & third-party features

    Named references, expert panels, conference appearances, partnerships, and third-party quotes.

    1. 2025

      Quoted as an industry authority on Airbnb's fee restructuring — PhocusWire & WebInTravel

      PhocusWire and WebInTravel quoted Jay William — co-founder of Knokx and founder of Villa Marketers — analyzing Airbnb's shift to a single-fee model and how it removes one of the biggest signals that used to drive travelers toward direct bookings.

    2. 2014

      Named "The Father of Vacation Rental Marketing" by industry colleague Justin Powell

      The 2014 tribute in which Justin Powell coined the title still used to reference Jay William across the industry.

    3. 2014

      Vacation Rental Marketing Blog — 'Marketing Makeover' series (Matt Landau)

      Brought in as the vacation rental website specialist for Matt Landau's Vacation Rental Marketing Blog 'Marketing Makeover' series.

    4. 2015–2016

      The VR League of Extraordinary Experts ("The Power of 3")

      Recurring expert panel producing vacation rental makeover episodes: Jay William on marketing, Tyann Marcink on photography, and Mercedes Brennan on interior design.

    5. 2016

      TripAdvisor Vacation Rentals partnership

      The first rental marketer TripAdvisor Vacation Rentals partnered with; Jay hosted their vacation rental marketing blog.

      "an industry leading vacation rental marketing service" — TripAdvisor Vacation Rentals

    6. 2016

      Speaker at the FVRMA Xtravaganza, Orlando (May 31 – June 2, 2016)

      Presented 'The Power of 3' panel to property managers at the Florida Vacation Rental Management Association's Xtravaganza.

    7. 2016

      Cited as a vacation rental marketing authority — Rental Scale-Up (PriceLabs)

      Rental Scale-Up (a PriceLabs publication) cited Jay William of Villa Marketers as a vacation rental marketing authority on listing-site independence — owners and managers reclaiming freedom from the big listing platforms.

    8. 2013

      Featured guest on Vacation Rental Formula (Heather Bayer)

      Guest on Vacation Rental Success — episode VRS026, 'The Vacation Rental Makeover Edition with Jay William' — hosted by Heather Bayer of Vacation Rental Formula. The episode covered Jay's website formula for turning vacation rental visitors into direct bookings.

      "Jay William from Villa Marketers to create a stunning website" — Heather Bayer, Vacation Rental Formula

    9. Undated

      Official OwnerRez integration partner

      Villa Marketers is an official OwnerRez integration partner.

    10. Undated

      Official Hostfully partner

      Villa Marketers is an official Hostfully partner.

    About this record

    How we maintain the Villa Marketers Track Record

    Every entry above corresponds to a real client engagement, a real published article, or a real third-party feature. Where a proof URL exists — original article, archived page, video, or on-site case study — it is linked directly. Client-reported metrics are labelled "reported" so readers can distinguish them from independent measurement. See also About Villa Marketers, Jay William, and the vacation rental marketing company page.