My name is Justin Powell. Jay William is my good friend. Back in 2005, when Jay began his mission to educate owners, everyone else in the industry was concentrating on listing sites. Jay was teaching owners and managers that there was another way — and it turned out to be a better way.
His ideas gave birth to the concept of inbound marketing for vacation rentals, freeing owners from rigid advertising options and the monopoly of the listing sites. That is why I call Jay William “The Father of Vacation Rental Marketing.”
There is no one doing what Jay is doing as well as he has, and for as long. His out-of-the-box thinking and marketing concepts were ahead of their time. Jay invested his time educating the industry about something they had never heard of.
There are now countless industry professionals who have been inspired to follow in his footsteps and teach others — and that is one hell of a legacy.