Company record · Maintained for reference

    The Villa Marketers Track Record

    The Villa Marketers track record is a dated, sourced record of the firm's client work, published insights and third-party recognition. Entries span 2013 to today, link to original or archived sources wherever available, and label client figures “reported” when they were supplied by the client or drawn from public materials at the time. This is a factual reference—not a sales page.

    Last updated: November 10, 2026. Client figures are labeled “reported” when supplied by the client or drawn from a publicly available source at the time.

    Key takeaways

    • Villa Marketers has worked in vacation rentals since 2005; the record's entries span 2013 to today.
    • Case studies range from Prestige Vacations Aruba (2017) and The Timeshare Brokers (2016) to The Rather Shacks (2026).
    • Client figures are labeled “reported” so readers can tell them apart from independent measurement.
    • Published work includes Jay William's 150-page 2013 book and a 2016 guest article for TripAdvisor Vacation Rentals.
    • Where a proof URL exists — original article, archived page, video or on-site case study — it is linked directly.

    Portfolio growth, in the case studies' own words

    “24 properties in the first eight months, roughly 100 by about month fourteen, 200+ properties under management today.”
    Ocean City Vacation Homes case study
    “From a single home to twenty-three, under his own brand.”
    Northern Door Vacations case study
    “The original KNOKX case study reports one property to 14 within 14 months.”
    Jupiter Vacation Rentals case study

    Band 1

    Case studies & client results

    Documented client engagements, in rough chronological order. Reported figures come from the client or from public materials at the time.

    1. 2017

      Prestige Vacations Aruba

      Aruba's largest vacation rental company; owners Alan & Rachel Riley. Villa Marketers flew to Aruba for on-location consulting and a full website rebuild — restructured content, conversion-focused CTAs, and a mobile experience built for conversion.

      • Villa Marketers' first on-location, video-documented client transformation — the origin of what later became the Vacation Rental Rescue show.
      • · Reported: inquiries doubled after launch.

    2. 2016

      The Timeshare Brokers

      Partners Kevin & Michael. Roughly 75 resorts and properties across destinations including Colorado, Mexico, Hawaii, and the Bahamas.

      • Merged two websites into a single 13-page site.
      • Brand and logo refresh; optimized 68 individual property pages.
      • Produced a sizzle-reel video for the brand.
      • · Reported: daily inquiries from the website within weeks of launch.

    3. Undated

      Closer To Heaven Cabins

      Owner Kendall. Website and marketing engagement for a cabin rental brand.

      • · Reported: a high volume of inquiries in a short period.

    4. Undated

      Ocean City Vacation Homes

      Started with zero properties. Brand, website launch, SEO and paid advertising build.

      • · Reported: roughly 100 properties by about month fourteen; 200+ under management today.
      • · Reported: #1 Google ranking.
      • · Reported: 1,000+ keywords indexed.

    5. 2024–2025

      Blue Water Cove Resort, Singer Island, FL

      Owner Kimberly Hoskin. Full brand, website, content and SEO build for a first-time host, documented on camera as episode 1 of the Vacation Rental Rescue show — the first documented on-location vacation rental transformation in the industry.

    6. Undated

      KonTiki Falls Private Resort, Jupiter, FL

      Private-resort positioning, brand, website, video, and advertising build.

      • · Original KNOKX case study reports $250K in reservations in the first 30 days, not verified realized revenue or cash collected.
      • · Reported: strong direct-booking share at launch.
      • · Reported: wide reach for the launch video.

    7. Undated

      Jupiter Vacation Rentals, Jupiter, FL

      Owners Jim & Kelly Arnau. Brand identity + lighthouse logo, positioning, hyper-local SEO, content, organic + paid social, Google + Meta ads, and PR for a boutique Palm Beach-North family brand. HostAway PMS integration and direct-booking infrastructure by KNOKX.

      • · Historical: one property to 14 within 14 months, as reported in the original KNOKX case study. Separately: current owner-reported 23 properties and onboarding more, supplied by Jay.
      • · Original KNOKX case study reports $1M+ first-year revenue and 3,500% direct-booking growth; these are historical metrics.
      • · Reported: #1 across the Jupiter rental cluster; est. 10,000–16,000 organic visits / month.
      • · Named among the leading Jupiter picks in Google's AI Overview (both properties cited are Villa Marketers builds).

    8. Undated

      Northern Door Vacations, Door County, WI

      Owner Micah. Brand, positioning and local-SEO build for a boutique Door County host. Direct-booking website and HostAway PMS integration by KNOKX.

      • · Reported: 1 → 23 properties.
      • · Reported: 10-property goal hit in ~7 months.
      • · Reported: 47% direct bookings — more than Airbnb or Vrbo individually.
      • · Reported: 1,000+ organic keywords ranked; page one for "Door County vacation rentals."

    9. 2026

      The Rather Shacks, Folly Beach, SC

      Owners Katt and Sam. Rebrand of an existing brand, website restructure and content marketing, after we found their property pages were being served from their software vendor's domain rather than their own. Developer: Rasheed.

      • · Observed (Semrush, Aug 12 2026, sixteen days after launch): Organic Traffic 1.3K, +100%.
      • · Observed: AI Visibility 35, AI Mentions 13, Cited Pages 34, 124 referring domains.

    Band 2

    Published work & authored articles

    Books and guest articles authored by Jay William for third-party publications. Links point to the live article or, where the original is no longer available, to a Wayback Machine archive.

    1. 2013

      Book: "Vacation Rental Marketing: Secrets No One Will Tell You"

      A 150-page guide authored by Jay William. Now out of circulation.

    2. 2016

      TripAdvisor Vacation Rentals: "10 Tips For Writing Tantalizing Listing Titles"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    3. 2016

      TripAdvisor Vacation Rentals: "9 Big Vacation Rental Listing Mistakes Owners & Managers Make"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    4. 2016

      TripAdvisor Vacation Rentals: "A Vacation Rental Marketer's ToolBox: 13 Must-Use Services To Get Discovered"

      Guest article authored for the TripAdvisor Vacation Rentals marketing blog.

    5. 2016

      Little Hotelier (SiteMinder): "7 Essential Vacation Rental Marketing Principles"

      Guest article authored for the Little Hotelier blog.

    Band 3

    Industry recognition & third-party features

    Named references, expert panels, conference appearances, partnerships, and third-party quotes.

    1. 2025

      Quoted as an industry authority on Airbnb's fee restructuring — PhocusWire & WebInTravel

      PhocusWire and WebInTravel quoted Jay William — co-founder of KNOKX and founder of Villa Marketers — analyzing Airbnb's shift to a single-fee model and how it removes one of the biggest signals that used to drive travelers toward direct bookings.

    2. 2014

      Named "The Father of Vacation Rental Marketing" by industry colleague Justin Powell

      The 2014 tribute in which Justin Powell coined the title still used to reference Jay William across the industry.

    3. 2014

      Vacation Rental Marketing Blog — 'Marketing Makeover' series (Matt Landau)

      Brought in as the vacation rental website specialist for Matt Landau's Vacation Rental Marketing Blog 'Marketing Makeover' series.

    4. 2015–2016

      The VR League of Extraordinary Experts ("The Power of 3")

      Recurring expert panel producing vacation rental makeover episodes: Jay William on marketing, Tyann Marcink on photography, and Mercedes Brennan on interior design.

    5. 2016

      TripAdvisor Vacation Rentals partnership

      The first rental marketer TripAdvisor Vacation Rentals partnered with; Jay hosted their vacation rental marketing blog.

      "an industry leading vacation rental marketing service" — TripAdvisor Vacation Rentals

    6. 2016

      Speaker at the FVRMA Xtravaganza, Orlando (May 31 – June 2, 2016)

      Presented 'The Power of 3' panel to property managers at the Florida Vacation Rental Management Association's Xtravaganza.

    7. 2016

      Cited as a vacation rental marketing authority — Rental Scale-Up (PriceLabs)

      Rental Scale-Up (a PriceLabs publication) cited Jay William of Villa Marketers as a vacation rental marketing authority on listing-site independence — owners and managers reclaiming freedom from the big listing platforms.

    8. 2014

      Recognized on the Vacation Rental Success Podcast (Ep. 50)

      Heather Bayer's Vacation Rental Success Podcast — the industry's long-running show — named Jay William on its milestone 50th episode for the '12 must-have pages for a vacation rental website' lesson, drawn from his guest appearance on the show.

    9. 2013

      Featured guest on Vacation Rental Formula (Heather Bayer)

      Guest on Vacation Rental Success — episode VRS026, 'The Vacation Rental Makeover Edition with Jay William' — hosted by Heather Bayer of Vacation Rental Formula. The episode covered Jay's website formula for turning vacation rental visitors into direct bookings.

      "Jay William from Villa Marketers to create a stunning website" — Heather Bayer, Vacation Rental Formula

    10. Undated

      Official OwnerRez integration partner

      Villa Marketers is an official OwnerRez integration partner.

    11. Undated

      Official Hostfully partner

      Villa Marketers is an official Hostfully partner.

    About this record

    How we maintain the Villa Marketers Track Record

    Every entry above corresponds to a real client engagement, a real published article, or a real third-party feature. Where a proof URL exists — original article, archived page, video, or on-site case study — it is linked directly. Client-reported metrics are labelled "reported" so readers can distinguish them from independent measurement. See also About Villa Marketers, Jay William, and the vacation rental marketing company page.

    Proof is only half the question — the other half is method. The engagement behind these results is described on our vacation rental marketing page, and the playbook we work from is published in full as how to market vacation rentals, including what vacation rental marketing packages should actually include. Paid campaigns in these engagements are covered under vacation rental advertising. Organic discovery is covered under vacation rental seo; the guide explains how to do vacation rental SEO. If you want the shortest version: read the playbook, then decide whether you want to run it in-house or have us run it.

    This page is the evidence file, not the service brief. If you arrived looking for the firm itself — what the vacation rental marketing company behind this record is, how a specialist vacation rental marketing agency is structured, which vacation rental marketing services it delivers, and what two decades in a single industry actually buys an operator — start there. The record explains what happened; that page explains how it is done.

    The portfolio-growth entries above, such as Northern Door Vacations and Jupiter Vacation Rentals, are the evidence behind our owner acquisition work for property managers.

    Frequently asked questions

    What is the Villa Marketers track record?

    A dated, sourced record of Villa Marketers' work, published insights and third-party recognition. Entries span 2013 to today and link to original or archived sources wherever available. It is a factual reference, not a sales page.

    What does “reported” mean on this page?

    Client figures are labeled “reported” when they were supplied by the client or drawn from a publicly available source at the time, so readers can distinguish them from independent measurement.

    Which case studies are in the track record?

    Prestige Vacations Aruba, The Timeshare Brokers, Closer To Heaven Cabins, Ocean City Vacation Homes, Blue Water Cove Resort, KonTiki Falls Private Resort, Jupiter Vacation Rentals, Northern Door Vacations and The Rather Shacks.

    What has Jay William published?

    Jay William authored the 150-page book “Vacation Rental Marketing: Secrets No One Will Tell You” in 2013, now out of circulation, and wrote “10 Tips For Writing Tantalizing Listing Titles” for the TripAdvisor Vacation Rentals marketing blog in 2016.

    Is Villa Marketers an official PMS integration partner?

    Yes. The record lists Villa Marketers as an official OwnerRez integration partner and an official Hostfully partner.

    How are links to sources chosen?

    Where a proof URL exists — an original article, archived page, video or on-site case study — it is linked directly. Where an original article is no longer available, the link points to a Wayback Machine archive.