I returned from a trip to Asheville, North Carolina, not too long ago. It was a short trip. However, I managed to pack a lot into the little bit of time we were in town.
I really enjoyed the crisp country air, glorious mountain views, and amazing craft beer. It was an invigorating experience. Asheville is bubbling with life and color. I wish I could have stayed just a bit longer.
But why was I in Asheville anyway? It wasn’t ALL fun and games. I was actually there on a mission.
But one day, Irene decided to do something daring, something different… She chose to reach out to me.
Irene and I talked as she explained to me her situation. She said she wasn’t satisfied with the status quo. Her property often sat empty and she found it difficult to get the proper exposure for her vacation rental in the mountains.
Irene was also concerned about where the vacation rental industry is heading and what that will mean for her investment property’s financial stability in the future.
She pays for advertising, offers a high quality vacation rental and stellar customer service. In her mind, she felt she deserves to be booked solid!
What makes Irene different than other managers and owners is that she got off the pot and did something to change her destiny. She was determined to go out there and TAKE what belonged to her. Failure was not an option.
Irene had asked that I help her develop her independence. I agreed, and right there we formed an alliance. I jumped on a plane and headed out to Asheville, North Carolina.
I was on my way to conduct a vacation rental makeover. The first one ever done in the industry on location.
I brought my video camera with me because the first item on the list of the things to do was to improve the property’s presentation. Irene had been marketing her property with less than mediocre photographs and we needed to amplify her marketing appeal with new photos and video and vacation rental website.
I knew that if we improved the property’s presentation, we improved the perceived value of the property, while increasing the desire and demand.
The first thing I focused on was creating a vacation rental video.
As you can see from the video, I also created a brand for Irene starting with her logo. If you haven’t designed a logo for your vacation rental, you don’t have a brand.
If you want to be remembered in this congested space of vacation rentals, you’ll need a brand identity. So I had one of our amazing logo designers create several concepts and what you see is what we chose.
Her brand is “Asheville Mountain Lodging” because the name says it all. We also agreed on a name that was fitting for her property and embraced the area.
The property name is “The Blue Ridge Sanctuary” name after the Blue Ridge Parkway in the Smoky Mountains that Asheville is known for.
I will be sharing more information about this project, including Irene’s new vacation rental website. Stay tuned to witness the results Irene is experiencing.
Watch my video called Why You Need Video In Your Vacation Rental Advertising Strategy
If you want help creating your own vacation rental video, check out my store- https://villamarketers.com/product/create-a-video-for-your-vacation-home-from-photographs/
And If your rental needs to be rescued, let us know! https://villamarketers.com/contact-us/