Never Do This When Writing a Vacation Rental Description

By September 8, 2015 Listings, Marketing

Vacation Rental Description | Tips For Better Ads

When you first getting into advertising a vacation rental it’s a common tendency to overload and clutter the marketing message with too much info.

Advertisers (that’s you) are usually consumed by the idea of telling the potential customer everything they can about their vacation rental, their services, offers, etc.

You’ve run into those web pages so overcrowded with information its like hitting a brick wall of text and graphics.

This is an advertising no no. You’ve got to take your marketing message and chop it down into a very brief marketing message that your customers can digest in bites and hopefully want more of.

If you put too much information in front of your clients at one time they’ll become overwhelmed, confused and they’ll feel bombarded.

They’re likely to look elsewhere and get lost in your bloated advertising attempt.

They’ll simply click away to your competitor’s website, if, you don’t organize your marketing.

First things to do is, think of the biggest benefits offered with your vacation rental and write them down.

 

  • Close To Attractions

 

  • Unique Views Of The City

 

  • Affordably Priced

 

And so on….

When writing your website content or making bullets let each page and bullet talk about one main thing.

I know you want them to know everything about your villa but you’ve got to give it to them segments.

I’ve included a simple example below just to give you an example of how vacation rental owners crowd their messages and drain their marketing juice.

 

Have a look at these amenity bullets.

I see just about every owner using this format to describe their pools on listings, have you seen this? Are you doing this marketing mistake?

 

  • Private Pool & Spa

 

The marketing message above has become more watered down than Budweiser.

 

Here’s how you should be doing it.

 

  • Large Private South Facing Pool

 

  • Powerful Therapeutic 8 Person Jet Jacuzzi

Here is an example I took from a VRBO listing that belongs to my friend Irene. She has a vacation rental in Asheville N.C.

  • ONE OF THE CLOSEST VACATION RENTALS TO THE BILTMORE ESTATE AND DOWNTOWN ASHEVILLE

Each of these property features are important enough to be listed sperately

  • JUST MINUTES FROM THE COLORFUL CHARM OF DOWNTOWN ASHEVILLE

 

  • ONLY 6 MILES FROM THE BILTMORE ESTATE – ASHEVILLE’S MOST POPULAR ATTRACTION
Which “sells” the property more?

 

By breaking up your marketing messages you give each point of marketability more power in each punch.

 

This concept should transcend into every piece of advertisement you create.

 

And as I teach everything is about selling. So, use this technique in your website, business cards, brochures, VR listings and even over the phone.

When you’re designing and setting up a vacation rental website for your property, decide which page will talk about what and stay on topic!

Organize the bullets and features you will talk about on each page of the website.

Try to make each section of your website segue conveniently into the other.

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