Looking to boost your bookings by improving your SEO for vacation rentals you own, manage, or host? Look no further than our list of top free tools to optimize vacation rental websites and get direct bookings.
This guide will provide unbiased recommendations of free tools for successful vacation rental marketing. (We don’t have affiliations or sponsorships with any products and companies mentioned in this resource)
13 Free Tools To Improve SEO for Vacation Rentals
In the world of vacation rental marketing, SEO tools can be an absolute game-changer for you. They’ve helped me, and I know they’ll help you find the right keywords to target and improve your website’s search engine ranking.
Ultimately assisting you in driving more traffic and bookings to your vacation rental website leading to higher ROI for your short-term rental business.
In my last SEO article, I listed 8 top SEO tools for vacation rentals. The tools I listed were premium; while many offered a free trial option, they had a cost associated with them after the trial period ended.
Some SEO tools can come with a hefty price tag, making them seem out of reach for owners with smaller marketing budgets.
Graded To Help Vacation Rental SEO Beginners
We’ve compiled a list of the best 13 FREE SEO tools for vacation rentals to help every owner or host, no matter their budget!
We’ve also graded each tool based on the learning curve. If you’re a beginner, start with the “beginner-friendly” ⭐ tools and work into the other more advanced SEO Tools.
1. Ubersuggest – Grade: A (beginner-friendly) ⭐
This first one is gold! Introducing Ubersuggest, one of the easiest and most user-friendly tools that makes SEO for vacation rentals easier for owners and hosts.
With many SEO tools being expensive and difficult, Ubersuggest can be a game-changer for even the host just starting a vacation rental business with no SEO experience.
It offers many of the features that paid SEO tools provide but has several features you can use for free.
And if you opt for a subscription, it’s very affordable. Ubersuggest’s core function is to offer keyword suggestions for your vacation rental website’s SEO and content marketing.
You can get started simply by typing a keyword into the keyword field, and the tool will quickly offer a list of related keywords.
Even better, there’s a message with more information displayed about the keywords you’ve entered. You’ll see keyword data such as keyword difficulty and percentage, helping you understand your chances of ranking for that particular keyword.
Ubersuggest continues to update the tool with enhanced features and functionality, making it a go-to SEO tool for researching the best keywords for your vacation rental website’s SEO.
Try Ubersuggest and see how it can improve your SEO for vacation rentals today!
2. Google Keyword Planner – Grade: B (moderate difficulty) ⭐⭐
The Google Keyword Planner, formerly known as Google Keyword Tool, is a free tool for SEO research.
However, to use it, you must have a Google Ads account. Fortunately, creating an account only takes a few minutes if you don’t have one.
You don’t have to launch an active Google Ads campaign to use the Google Keyword Planner. However, you must set up a campaign at least. And hey, it’s from Google, the world’s most popular search engine, so it makes sense to use their data.
The problem with Google Keyword Planner is that while it’s extremely powerful, some users may get hung up on it.
When signing up to use the Google Keyword Planner, you might think you’ll have to pay for Google Ads, but that isn’t the case.
The team at Ahrefs.com has created an excellent article outlining how to bypass Google Ads and access the Keyword Planner. They’ll also provide valuable tips to help you get the most out of the platform.
3. Keywords Everywhere – Grade: A (beginner-friendly) ⭐
Keywords Everywhere is a free Chrome browser extension aggregating search volume data from over 15 popular websites such as Moz, Majestic, Google Analytics, Google Search Console, Amazon, and YouTube. It’s really convenient because you don’t have to visit multiple sites.
It lets users view monthly U.S. keyword search volume on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides.
I also like that it keeps your marketing and keywords at the top of your mind since you can see keyword results with every Google search! Keywords Everywhere offers incredible value for a free tool!
You can download the Keywords Everywhere extension for free on the Chrome Web Store.
4. Answer The Public – Grade: B (moderate difficulty) ⭐⭐
Answer the Public is a free resource that helps you find the content people ask about. It’s a great tool for generating content ideas that answer your audience’s questions.
Simply type in a keyword or phrase related to your vacation rental business, and Answer the Public will generate a list of questions, prepositions, and comparisons people are searching for related to that keyword or phrase.
The tool also organizes the questions and phrases into easy-to-understand visualizations, making it easy to identify popular topics and search trends related to your industry.
This is great for developing content that is not only relevant but also engaging for your audience.
This tool can take SEO for vacation rentals to another level! One of the best things about Answer the Public is that it can help you optimize your content for voice search.
As more and more people use voice assistants like Siri, Alexa, and Google Assistant to search the web, optimizing your content for speech-based devices is becoming increasingly important.
Answer the Public can help you identify the exact questions and phrases people are asking in their voice searches, making it easier for you to create content that answers those queries and gets found by voice assistants.
Overall, Answer the Public is a must-have SEO tool for vacation rental owners and marketers who want to stay on top of their content marketing strategy and keep up with the latest search trends.
5. Keyword Tool – Grade: A (beginner-friendly) ⭐
KeywordTool.io: This free tool helps you find long-tail keywords for your vacation rental business on Google, YouTube, Bing, and more.
It’s great for finding content ideas and cross-referencing with other tools on this list. It can also help with SEO for social media and YouTube specifically.
This is one of the simplest ways to find long-tail keywords for your vacation rental marketing. Just go to the site and enter a phrase and get insights. Simple.
6. Yoast SEO Plugin for Vacation Rental Websites Built On WordPress- Grade: B (moderate difficulty) ⭐⭐
Yoast is an SEO plugin for WordPress websites, and it’s especially useful for vacation rental businesses looking to improve their website’s SEO.
Yoast’s claim of being the #1 WordPress SEO plugin isn’t an exaggeration. With Yoast, you can optimize your site for SEO even if you don’t have technical knowledge.
The free version of Yoast is a powerful tool that guides you through the steps you need to take to optimize your content for SEO.
Yoast scores your SEO using color codes: red for poor, yellow for so-so, and green for good. It tells you what needs to be improved and lets you know when you’ve done it right.
With Yoast, you can optimize your content for specific keywords, including long-tail keywords for vacation rental SEO.
This ensures that your content targets the right audience and improves your website’s ranking in search engines. It’s like an SEO guide showing what to do and how to improve it.
Whether you’re an SEO beginner or an expert, Yoast is a must-have tool for improving SEO for vacation rentals.
7. Google Autocomplete – Grade: A (beginner-friendly) ⭐
Have you ever noticed Google Autocomplete while searching on Google? The feature suggests popular keyword phrases as you begin typing your search query.
For example, if you type “Arizona vacation rentals” into the search bar, it will show you suggestions based on what others have searched.
This is a great starting point for finding new keywords to target. You can use these suggestions in other SEO tools, such as the ones mentioned in this article, to get more information on search volume, competition, and related keywords.
By leveraging Google Autocomplete, you can discover new keywords and optimize your vacation rental website for maximum visibility.
8. Siteliner – Grade: B (moderate difficulty) ⭐⭐⭐
Have you ever thought, what can I do to my vacation rental website to boost my SEO ranking? Well, let me introduce you to Siteliner, a free and fast website tool that can help you with that!
Siteliner crawls your website and comprehensively reports any issues hurting your SEO ranking.
It checks for duplicate content, broken links, internal page rank, and more. All these factors can significantly impact how search engines view your website, so fixing any errors affecting your SEO is essential.
In addition, for those with larger vacation rental websites or who require more advanced reporting, we check out Sitebulb.com.
While Sitebulb is not free, it provides more in-depth analysis and reporting for your website. But for those with smaller sites or just getting started with SEO, Siteliner is a beginner-friendly option with moderate difficulty.
9. Google Search Console – Grade: B (moderate difficulty) ⭐⭐⭐
Google Search Console is a free tool offered by Google that helps website owners monitor and maintain their site’s presence in Google search results. It can be especially helpful for vacation rental businesses looking to improve their SEO.
With Google Search Console, you can monitor your website’s performance, track search queries that lead to your site, and analyze your site’s click-through rates. You can also identify and fix any technical issues affecting your site’s visibility on Google search results.
While Google Search Console may have a steeper learning curve than some beginner-friendly tools on this list, it’s still very valuable for vacation rental businesses looking to improve their SEO.
Its detailed insights and metrics can help you make informed decisions about your SEO strategy and optimize your site for better search engine rankings.
To get started with Google Search Console, sign up and verify ownership of your website. You can then access a wealth of data about your site’s performance and use that information to improve your SEO.
10. SeoQuake – Grade: C (advanced difficulty) ⭐⭐⭐⭐
SEOQuake is another free Chrome browser plugin. It’s easier to install than Keywords Everywhere as it doesn’t require a verification code.
When you combine Keywords Everywhere together with SeoQuake it transforms your Google search into a super-intelligent analytics tool. In a New York minute, you can view a site’s rankings, domain name age, social media, Who is, and social media metrics.
Get a thorough analysis of SERPs with SeoQuake in your marketing arsenal. For your convenience, I have included a YouTube video tutorial to walk you through SeoQuake. Check that out here – https://youtu.be/sK8aK9E8yFg.
11. Screaming Frog – Grade: C (advanced difficulty) ⭐⭐⭐⭐
If you’re looking for a free and powerful desktop tool to crawl your vacation rental website for technical SEO issues, look no further than Screaming Frog SEO Spider.
This tool can help you identify common issues such as broken links, duplicate content, and missing meta tags that could hurt your website’s search engine ranking.
While Screaming Frog SEO Spider may be a bit technical for beginners, it’s a highly effective tool for website owners with several websites or large websites that require regular technical SEO audits.
With its comprehensive reports, you can quickly identify and fix any issues hurting your website’s SEO performance.
The free version of Screaming Frog SEO Spider crawls up to 500 URLs, making it a great option for smaller websites. To download the free version, visit their website at https://www.screamingfrog.co.uk/seo-spider/ and click the download button.
So if you’re looking for a powerful tool to improve your vacation rental website’s technical SEO, try Screaming Frog SEO Spider today!
12. Google Analytics – Grade: B (moderate difficulty) ⭐⭐⭐
Google Analytics is essential for any vacation rental business looking to improve its SEO. This free tool from Google provides valuable insights into your website’s traffic and user behavior.
By tracking your website’s performance, you can identify which pages are performing well and which ones need improvement.
Moreover, Google Analytics provides useful data on where your traffic is coming from, which can help you target your SEO efforts for vacation rentals more effectively. Using this tool, you can monitor and gauge the effectiveness of your SEO efforts and make informed decisions to improve your website’s performance.
In short, Google Analytics is a must-have tool for any vacation rental business looking to improve its SEO for vacation rentals. It’s easy to set up and use and can provide invaluable insights into your website’s performance.
13. MozBar – Grade: B (moderate difficulty) ⭐⭐⭐
To complete our list of free SEO tools for vacation rental websites, we want to introduce you to Mozbar. Mozbar is a must-have Chrome extension for many marketers, and we can understand why!
This tool has similar functions to SeoQuake and can help you easily analyze important metrics for SEO right in your browser.
With Mozbar, you can get instant access to important metrics such as page authority, domain authority, and link data.
This allows you to quickly determine the quality of your site’s backlinks and how they impact your site’s overall SEO performance.
The best part? Mozbar is easy to use, and you don’t need any prior experience. Plus, if you’re unsure how to use Mozbar, the Moz website provides a helpful video overview that can walk you through its features.
So, if you’re looking for a free SEO tool that’s powerful, easy to use, and can help you improve your vacation rental website’s SEO performance, then check out Mozbar.
We hope you got value from our article on SEO for vacation rentals. If you need help, get in touch, we’re here to answer any questions you may have about SEO for vacation rentals.
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