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Boosting Your Vacation Rental Management Business: A Guide to Growing Your Inventory Part 1.

Property Management Marketing Secrets Pt 1:

Welcome to Property Management Marketing Secrets, the first video in our series dedicated to helping vacation rental managers grow their inventory and establish a strong online presence.

In today’s digital age, being visible on search engines like Google isn’t optional, it’s crucial for the success of your property management business.

As we delve deeper into this series, we will share valuable insights and property management marketing strategies to help you attract both travelers and property owners alike.

Be sure to subscribe to our vacation rental marketing newsletter to receive the latest video in your inbox before anyone else!

The Power of Visibility

seo for property management businesses and companies

Imagine this scenario: a savvy property owner decides to do a reverse Google search to find the most reliable and competent vacation rental management companies in their area.

They want to ensure that their investment property is in capable hands. Just like travelers looking for accommodations, property owners will use your search engine rankings and online visibility as metrics to gauge your competence and marketing efforts.

Will they find your property management company in search results?

If your vacation rental management company is not easily found on search engines like Google and Bing, you risk missing out on potential opportunities.

And if a property owner discovers your business through a referral and can’t find you online, you’ll have to overcome the objection of why you are not visible in search engines.

Property Management Marketing Establishes Authority.

To establish yourself as an authority in the vacation rental management industry, you must stack up those SEO results and boost your visibility on search engines.

By obtaining direct bookings organically through search engine results, you can ensure a steady stream of bookings to satisfy your future clients’ needs.

Anticipating Growth and Client Needs:

When you focus on attracting travelers to your vacation rentals, you’re not just thinking about the present but also anticipating future growth and the needs of your prospective clients.

Building a robust online presence with a focus on generating direct bookings ensures that you’re ready to cater to the demands of property owners looking for top-notch management services.

how to market a property management company

Avoiding Imbalance:

Sometimes, vacation rental managers become too focused on expanding their inventory while neglecting the importance of attracting travelers directly.

Relying solely on vacation rental listing sites can lead to strained relationships with property owners, causing harm to your brand and your overall business.

To prevent this, you must actively work on building demand, driving traffic to your website, and carving out your niche through effective property management marketing.

I’ve seen it all too often, that a management company scales its inventory, but doesn’t have enough bookings to satisfy its new homeowners. What will that do to your brand? The key here is to be ready for your new clients. 

A client of ours said it best “Our best ammo for signing a contract seems to be (yes, you told me Jay) a good backlog of customers waiting to book”

When meeting with a client, picture the impact of being able to confidently inform them that your business consistently receives a steady flow of inquiries from travelers seeking properties just like theirs – boom – mic drop!

Leveraging Online Visibility:

Confidence is key in this industry, and property owners can sense weakness a mile away.

When you have a strong online presence and high visibility on search engines, you can confidently use it as a powerful tool in your marketing materials, vacation rental website, and presentations.

Let your rankings do the talking for you and instill confidence in potential clients.

Case Study: Jupiter Vacation Rentals | Property Management Marketing

As an example, if you search for “Jupiter vacation rentals,” you’ll find my client’s property management company is ranking number one ABOVE ALL the major players including AIRBNB, VRBO, and TripAdvisor.

property management marketing secrets case study

This high visibility has been a significant bragging right for him, not only in his specific area of town but also for various other keyword terms.

In their marketing material, they often mention they are “Ranked #1 on Google”. That’s an extremely convincing achievement when presented to a prospective short-term rental owner. 

Utilizing this visibility as bragging rights has reduced anxiety and built the confidence of prospects sitting across the table from them.

Social Media and Vacation Rental SEO:

In addition to SEO, don’t underestimate the power of social media. Building up your presence on platforms like Facebook, Instagram, and Twitter can complement your SEO efforts.

In this series, we will explore various strategies to boost your online presence, including instant and effective methods as well as longer-term strategies for sustained growth.

Stay tuned for our next video, where we’ll dive deeper into the world of property management marketing and show you exactly how you can improve your rankings on Google.

Remember, building a strong online presence is a journey, and we’re here to guide you every step of the way.

Subscribe to our newsletter to stay updated on the latest insights and property management marketing strategies for growing your vacation rental management business.

Let’s embark on this journey together and take your management business to new heights!

Need help with your property management marketing? It’s no secret for 20 years Villa Marketers has helped managers and hosts succeed.

We’d love for you to be our next success story. Contact us today for a free no-obligation consultation