Make Vacation Rental Marketing, Easier, Faster and More Profitable!
1. Premium Photography Package
What is the first thing travelers look for on any vacation rental website? Pictures! Will vacationers be impressed with your photos?
Sixty-seven percent of e-commerce consumers say the quality of a product image is “very important” in selecting and purchasing a product.
According to a leading vacation rental portal, listings that have 20 photos or more receive 150% more engagement. That’s how important your photos are.
- Get brilliant photographs of the home, interior, and surrounding areas that highlight your selling features when one of our professional photographers comes to your property location (anywhere in the US).
- Make your home a lighthouse in the sea of rentals with 35 amazing Hi-Resolution photographs.
- Increase the perceived value of your home with our digitally-enhanced photographs.
Your photographs will be the center of your marketing. They will be used in your ads, listing sites, website, and brochures, so they’ve got to be done right.
Remember, seeing is believing, and customers buy with their eyes.
2. Photo Placement, Marketing, & Optimization
We market all of your professional photographs through a large variety of photo sharing sites, such as Tumblr, Instagram, Pinterest, Photobucket, and more. When a traveler finds your rental on these photo sharing sites, they will be able to contact you directly.
This strategy gives your rental even more saturation in search engines. We will:
- Leverage Google Images to funnel traffic to your personal website
- Create accounts and place photos on 12 photo sharing sites
- Create back links to your vacation rental site designed to drive traffic to your site and increase your ranking on search engines
- Optimize for search engines using keywords researched by our SEO specialists
3. Video Production
Our video expert will work one on one with you to create an eye catching video. Fully branded video with your logo, contact details and website address. The video will be an asset to your presentation and marketing, promoting your brand, improving brand recall and making your rental business stand out.
4. Video Marketing Package
- Blast your vacation rental’s video to 60 top video outlets. Each video posting is another listing for your rental creating more places where your rental can be found online by leveraging powerful video websites.
- We will provide a full report with links to where your video has been promoted.
- This service creates back links to your website and improves SEO. (More information on SEO can be found below)
5. YouTube Promotion Service
YouTube is the 2nd largest search engine on the planet (2nd only to Google), so shouldn’t your home be found there? Of course, it should. Videos improve sales and bookings.
Viewers are 85% more likely to purchase a product after watching a product video.
Our expert team will:
- Create and upload a video showcasing your rental on YouTube
- Optimize your video listings using keywords to help interested travelers find your video on all of the most used search engines on the Internet.
- Our video marketers will increase you video views from 0 to 1000 or greater within 10 days.
6. 7 Page Semi-Custom Vacation Rental Website
A website is the most powerful vacation rental marketing tool an owner can have. The more pages your website has, the more likely travelers will stumble onto one of your pages in search engines.
Forty-six percent of people say a website’s design is the number one criteria for discerning the credibility of the company.
Our expert vacation rental website design team will develop a semi-custom 7 page website designed to showcase your property like no other. Below are the pages included in this package.
- Home Page
We will help you WOW your website visitors with an amazing home page, utilizing your large photos to engage your visitors and draw them in.
- Villa Details Page
On this page, we will explain to renters the benefits of renting your villa, pointing out the features and benefits of your property.
- Reviews Page
Statistics show that 49% of travelers will not book a property if there are no reviews from previous guests. Your website will have a dedicated page for reviews that you can add at your convenience.
- Rental Rates Page
With a seasonal pricing table.
- Blog Page
Blogging is an extremely powerful tool to drive more traffic to your website. You can also easily communicate with your website visitors through your blog.
- Availability Page/ Smart Calendar
Easy-to-use calendar providing visitors instant availability information. The Smart Calendar allows you to highlight special offers from your calendar dates.
- Contact Us Page
We will develop an easy-to-use Contact Us form embedded into your website. This is where your potential renters will make their inquiries directly to you, helping you secure commission-free bookings.
7. Expert SEO & Sales Content Creation
Did you know that the words used within your website help determine how much traffic you’ll get coming directly to your site?
- Our writers will review your property details and create a quality description for your property.
- Villa Marketers has a team of highly skilled SEO copywriters that will take targeted keywords and infuse them within your website content, helping your website pages get found in Google and other search engines.
- Our writers create content that sells your property using sales techniques within the copy of the site. This technique encourages guests to contact you, increasing your website conversion.
8. Secure Website Hosting
At Villa Marketers, we offer only the best hosting for our villa owners. Our hosting is one of the most robust, reliable, and secure infrastructures on the web. We have a 99.9% up time, which means you’re always open for business. We can meet all of your villa website hosting needs, no matter if you have a single property villa website or a commercial vacation rental or video site.
- Premium Word Press Hosting: Our hosting in designed specifically with WordPress in mind.
- Daily Backups: We store 30 days of backups of your website on our server to keep you up and running without a hitch.
9. Branded Reservation Email
Having a business-branded email will help you build credibility with your potential renters because a branded email is trusted far more by travelers than free email services that anyone can create.
Example: [email protected]
- The support team will set up a reservation email on your behalf, with your own branding.
- Get secure email hosting. Rest assured, your email is safe from phishing, spammers, and scammers.
- Receive email tools, such as email templates, calendars, and more.
Stay organized and don’t lose bookings. You’ll be alerted only when you have a rental inquiry in your inbox.
10. Power Domain Name Research & Registration
Want to get the most traffic possible for your rental website?
A domain name is the name of your website. However, it is much more than just a name. Your website domain name is an extremely important element that will undoubtedly affect your website traffic.
Did you know that your website domain name is the single strongest element that will determine how high your website will rank in search engines? We will:
- Conduct market research to understand your specific market
- Conduct keyword research to help you pick the best domain name
- Research domain names suffixes and domain name availability
- Register your domain name and provide set up assistance
- Research old and expired domain names that already have traffic patterns from search engines and guide them to your site
11. Keyword Research
Keywords are the keys that help unlock the income potential of your investment property. Choosing the right keywords is like adding rocket fuel to your online advertising.
- We will provide keyword research for up to 10 website pages, 5 keywords per page.
- We’ll evaluate your listings or each of your website pages to determine which keywords would perform better on any given page.
- Reveal the traffic behind the selected keywords to understand their power and why we chose them for you.
12. Search Engine Optimization (SEO)
Search Engine Optimization is the process of optimizing a website to increase its visibility online. Want bookings to come directly from your website?
Did you know that 62% of personal travelers use search engines as the number one source for travel information before any other source (according to Google/OTX, Traveler’s Road to Decision)?
Get found where travelers search first!
Forty percent of businesses that are tracking their SEO campaigns report returns in excess of 500%.
SEO keeps on giving with long lasting benefits.
- We will optimize 10 pages of your website in our SEO Package. We will fully optimize each page and handle your onsite SEO needs (a $2,000 value; compare our rates to other professional search engine companies and you’ll see why we are the popular choice among vacation rental owners).
- We will optimize your website links to make them search engine friendly. This will greatly help your pages rank higher in search engines like Google and Bing.
More bookings! More traffic! Higher returns!
If you want to be successful in the vacation rental world, you need to have a strong online marketing campaign. Don’t miss the opportunity to maximize your vacation rental profits.
13. Supreme Search Engine Submission
Get noticed by Google, Yahoo, & Bing submission. But we don’t stop there; we blast your website to dozens of other search engines. Before your vacation rental website can be found on Google, the search engines have to know that your website and all its pages exists.
- Submit your vacation rental to 75 search engines, helping searchers find you where they’re looking.
- Blast your vacation rental across the search engines and get more traffic.
Your website will reach 97% of the entire search engine market.
14. Press Release Creation
Imagine your property in the news! It really is possible; we do it all the time! With a creative press release, your vacation rental will show up in popular news websites, greatly increasing your website’s visibility in search engines.
- Our copywriters will write a creative and newsworthy press release for your property according to the strict guidelines of press release sites.
- We will include keywords and create content that can help travelers find your press release and, ultimately, your property.
15. Press Release Syndication
- Our professional marketers will submit your press release to 70 or more news outlets.
- Press release sites deliver powerful “SEO Juice” to your website, assisting in developing important backlinks for your site.
Press release websites are tedious; we make the process simple.
16. Vacation Rental Listing Pro
- We will create advertisement pages on 10 vacation rental listing websites designed to target potential renters and boost your bookings.
- Posting property ads are very time consuming. A Villa Marketers associate will create all of these advertisements for you.
- We will create attention-grabbing ads using techniques designed to generate more listing views.
17. Gold Verified Property I.D. Badge & Listing
Skepticism runs high in the vacation rental market. Travelers have heard horror stories about ruined vacations and scam artists who have run off with people’s hard-earned money. There are blogs all over the Internet warning people about vacation rental scams. You’ve got to have tools to fight their fears.
Customers will not buy from you if they don’t trust you. Start with trust! Get your Verified Badge proudly displayed on your websites and advertising.
What do I get?
- Gold Member verified logo for your website.
- Dedicated verified vacation rental listing with pictures of your rental property.
- A unique ID number specific for your rental property.
- Live phone verification for your potential rental clients to verify your property.
- Backing by the vacation rental experts, Villa Marketers.
- More rental bookings!
18. Classified Posting Service
Did you know that Craigslist receives more than 50 billion page views per month? Classifieds sites like Craigslist are a great way to get exposure, but they come with plenty of problems, like the time it takes to post to them, the fierce competition on these sites, and how much work it takes to get results.
Our staff is already doing this work full time, so it’s no problem for us. Join us now and your home can be added in our system.
We will advertise your property in 12 classifieds, such as Craigslist, Backpage, Oodle, and others.
19. Social Marketing & Management
A website’s social relevance is important. A site’s social activity helps Google understand which sites are interesting, and which sites people like. Social networking and marketing opens the door of your vacation home to millions.
Did you know that Facebook likes are considered extremely important in Google’s formula for judging a website’s authority?
- The Villa Marketers team will launch a “Facebook Like” campaign for your website to increase search engine positions.
- Setup of automated social syndication. Post a marketing message and have it sent to those social accounts we created for you, all at one time.
- Bonus: 5 advertisements placed in blogs, forums, and communities.
- We will help you develop your own social network to help you monetize your friends and followers.
20. Premium Logo Design
If your customers don’t trust you, they won’t book with you. A professional logo will make it easier for travelers to trust you. You can use your logo on your invoices, website, business cards, and all of your advertising. Using your logo in all of your marketing materials will help with branding.
- Create a logo design tailored for your vacation rental business.
- Provide 6 different custom logo designs for you to choose from.
- Implement your logo into your website.
21. Email Marketing Campaigns
Villa Marketers is very innovative and proactive in finding the newest and most advanced ways to advertise your properties and promote your website and brand.
You will be able to participate in our monthly travel newsletter. Villa Marketers has a substantial database of over 750,000 opt-in email subscribers who travel often and are very familiar with the vacation rentals by owners concept.
These travelers receive monthly newsletters with featured properties. Now you can advertise your property in these newsletters, with this marketing campaign.
22. Direct Bookings From Our Agent Network
Villa Marketers is associated with some of the biggest names in the travel business. We have cultivated fruitful alliances with small and medium size agencies, as well. Our network exceeds 350 partners, each with their own strengths and expertise. This allows us to leverage the power of partners to help you keep your rental.
When you join, you will have access to these valuable partners and resources.
23. 24/7 Technical Support
Technical support is something every owner needs at some point. You’ll be glad you’ve got a team to call on.
- We’ve established a dedicated line where you can contact our technical support team 24 hours a day 7 days a week to help with all your website hosting and email support needs. (Including All Holidays)
24. Platinum Member Resources & Support
There is a learning curve when starting to rent out your home, and you will need help along the way. Without the tools, support, and materials available to you in our program, there will likely be a lot of wasted time and money spent on resources that don’t produce for you. Wouldn’t it be great if you could get the support you need when you need it? That’s why we’re here for you.
Our friendly staff will walk you through the whole process from beginning to bookings. We provide regular advice and consulting about your marketing campaigns, improvements, and suggested adjustments.
We also offer free marketing materials that will help you operate an effective and efficient rental business, without the learning curve. This includes:
- Word Press Video Tutorials On Demand (Step by step videos that make managing and updating your word press site easy and clear.
- Email Support
- Marketing Webinars
- Marketing Support
- Limited phone/Skype support
- Exclusive Marketing Resources (To help you market your business like a pro)