Villa Marketers Growth Engine
This is what your growth engine is worth.
Your annual recurring revenue at full stride.
Move revenue per door and watch every property you own get more valuable.
New properties you sign.
Direct booking + marketing uplift.
Lower churn, longer hold.
Annual gross booking revenue.
Your cut of gross.
Your CAC per signed door.
One door pays you like a job, for years.
Annual commission / door
$17,250
Every year you hold it
Lifetime value / door
$51,750
Over 3 years
LTV : CAC
25.9x
Return on acquisition
Break-even
6 wk
To recover CAC
Ten-year frame, locked. Your run-rate ramps as you sign and hold owners, then settles at full stride. Pull any lever and the whole curve lifts.
Your run-rate ramps, then holds at full stride. Every lever you pull raises the ceiling.
Churn never sleeps.
At full stride you replace about 12 doors a year just to hold serve. Stop signing and roughly $207,000 in commission walks out the back door every year. Acquisition is how you replace it and pull ahead.