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Best SEO Tools For Vacation Rentals


Want your vacation rental website to be found on the first page of search engines? I’m sure the answer is a resounding yes!

But how do you achieve #1 rankings on Google? It starts with knowledge – aka data! The tools I’m sharing will remove the veil, answering those questions you’ve wanted to know about your website and content marketing.

You’ll look at your site with a new set of eyes after using these top SEO tools for vacation rental websites. The best part is, seven of the tools offer free trials

These tools will not only provide insight about your website’s current performance, they’ll help you make tweaks to slingshot your vacation rental website to a number #1 ranking on Google.

Once you try these SEO tools you may find them a bit addictive. I catch myself checking them way too often, watching the stats, changes and monitoring my advertising results.

It’s truly eye-opening when you look under the hood of your vacation rental website and see the results of your marketing efforts in such visual detail.

We’re sharing several SEO tools so you can see which ones you like, understand best, and fit into your marketing budget.

I recommend cross-referencing these tools to compare the data, get more insight and a better view of the big picture.

Now, let’s give you what you came for!


8 Best SEO Tools For Vacation Rental Marketing


1. Semrush (30 Day Free Trial)


SEMrush is a must-have tool for every marketer’s bag of tricks.

With just a click it’ll give you an in-depth analysis of your website with visuals in the form of graphs and charts.

All things considered, the learning curve isn’t too steep. It’s actually easy to get started, just type in your website address, click search and watch what happens.

You’ll likely find errors within your site that are keeping you from ranking high on Google.

SEMrush provides detailed traffic information that helps you see how you’re ranking in search results for various keywords while shedding light on opportunities for new keywords.

Check out the Domain Vs Domain feature, it allows you to compare one website to another – great for sizing up your competition.

Also check your backlinks, track improvements and if you use this link you’ll get SEMrush free for 30 days after creating an account (I have no affiliation with SEMrush).

I just want you to get a chance to use it for free. It’s kinda cool to see the price go from $99.95 to $0.00. Enjoy!


2. Ahrefs (Free To Try)


Ahrefs is the backbone to many business marketing plans.

It’s one of the most highly recommended SEO tools among top marketing professionals. 

While Ahrefs does let you try it for free, their free version is very limited. They do, however, offer a 7-day trial for just $7 bucks so it’s definitely worth test driving it.

If you decide to cancel the subscription during the 7 days you’ll still have access to their free version (with limitations).

It’s a great tool to find sites which have backlinked to your competitors but not you. It’ll help you in your quest to find hidden link opportunities.

The features wouldn’t be so amazing if Ahrefs didn’t have the largest database of backlinks. If I had to pick one tool – it just might be this one.


3. Spyfu (Free To Try)


You don’t have to conduct a covert operation to spy on your competitors.

Spyfu turns you into a sneaky vacation rental marketing ninja.

Learn what keywords are working for your competitors and how you compare.

This SEO tool is pretty straightforward and easy to use, even for the novice. Right from the home page, you can type in your competitor’s website URL and instantly get insight into their marketing campaigns.

Of course, you can also type in your own website and see how you measure up against your competitors.


4. Buzzsumo (7 Day Free Trial)



If you’re investing money in social media and content marketing, BuzzSumo is a product you must try!

They also offer a 7-day free trial so you can at least check it out and see how your vacation rental content marketing strategy is going.

BuzzSumo is a great tool to check the health of your content marketing campaigns and those of your competitors.

They offer a great “influencer” feature that assists you in locating leaders with the most influence on almost any given topic.

Just by entering a topic or keyword into the fields it will immediately provide you with a list of articles and topics that have historically worked well – in terms of shares and engagements.

After finding the list of topics that are getting the most shares, you’ll also be able to check who shared this article and you could reach out to them.

Definitely a wonderful tool for research and outreach. There is a bit of a learning curve but it shouldn’t discourage anyone. BuzzSumo aides us in listening socially, tracking and discovering influencers, while keeping track of our brand’s mentions.

Keep tabs on your own vacation rental content marketing efforts while knowing the ins and outs of your competitors marketing strategies with Buzzsumo.


5. ScreemingFrog (Free Version Offered)



This SEO tool informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building.

Screemingfrog’s SEO Spider tool is considered one of the best features by many expert SEO professionals. It’s awesome at conducting thorough website audits at breakneck speed.

It helps identify problems with your site like pages on your site throwing 404 errors. They offer a free version which you download to your PC using the link above.


6. Majestic 



SEO experts give Majestic a top ranking among the best SEO and marketing tools.

The Site Explorer feature allows you to easily see a general overview of your website and the number of backlinks you have.

It also works as an SEO keyword tool allowing you to find the best keywords to rank for, while also having features geared to site comparisons and tracking your rank.

I use it in conjunction with the other tools mentioned in this article as I find some of the other tools have strengths in areas Majestic doesn’t.

I find it to be more useful for larger agencies who are much more engaged with SEO. The cost is definitley something to consider, especially when you have to choose which tools you’ll include in your vacation rental marketing budget.

In my opinion, their “Trust Flow” and “Citation Flow” feature is among the most accurate tools that indicate a website’s strength and trust. Try it for free and see your website’s and competitors “Trust” score.


7. LongTailPro (7 Day Free Trial)



LongTailPro is a tool used to help you craft the perfect SEO strategy by targeting highly effective keywords for your vacation rental marketing campaign.

In one of the videos I posted, I discussed the importance of focusing on long tail keywords in your rental marketing.

Use Long Tail Keyword to help you attract highly interested travelers with less resistance, money, and effort.


8. MOZ 30 Day Free Trial)



You can’t write an article about the best SEO tools and not include Moz.

Moz Pro offers a vast number of SEO tools across areas like keyword research, position monitoring, and crawling. They offer a generous trial on their SEO tools. Try it free for 30 days.


The resources I’ve listed are truly some of the best SEO tools for vacation rental businesses.

The only concern with using some of these tools may be –  they’re a bit too pricey to fit into your vacation rental marketing budget. I do have 3 solutions for that…

1. Free Trials – Firstly, you have a few options you should take advantage of. Use their trials! Between all of these options, you have a few months of free SEO tools to help get you started. Try them and use them!

2. Use Them As You Go – You may want to use them periodically as you need them. Keep the cost down by using them at certain points in the year to check and improve your results.

3. Use Free Tools – You’ll want to stay tuned for our follow up post where I publish several FREE alternatives to some of these SEO tools along with a few that are a little different. One of them is a real game changer.

What did you think of this article?

If you need help with your Vacation Rental SEO – we’re here to help!