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1 Weird Trick For Meatier Vacation Rental Marketing

Find Out Why Your VR Marketing is Just Bologna!

 

 

I recently had the opportunity to speak with Robert, a travel marketing associate, at a local tourism bureau.

 

I was looking to squeeze some tips out of Robert and share some of that valuable information with owners and managers like yourself, who follow my blogs.

 

There are many factors that contribute to the great success of their online marketing efforts, but I connected with one immediately.

 

I love how they presented their marketing to travelers because it really does work.

 

Yeah… going on vacation is a dream for many, but lets keep things in perspective about travel planning – it can be a grueling task. You’ve heard the saying “I need a vacation from my vacation”.

 

The saying suggests that vacations can be hectic, and in many cases, the planning process has something to do with that… are you contributing to the chaos of the vacation planning process?

 

The way that you help potential renters plan their travel and book more nights in your vacation rental is by helping them and you should do that by offering them “vacation packages”.

 

Forget about just renting your vacation home for a week, an order taker can do that.

 

What you want to do is book more nights than your competition, right?

 

Then you’ve got to put yourself behind the eyes of the traveler and think what they think for just a moment.

 

Do you think travelers consider their budgets before traveling? Of course they do!

 

In their vacation, budget travelers consider important things like the cost of lodging, entertainment, food, gas and transportation.

 

If you create packages around these type of travel expenses, you can make your vacation rental more attractive for travelers who are planning an upcoming vacation.

Why should you use packages to promote your vacation rental property?

 

 

Vacation Rental Marketing Packages Increase The Perceived Value Of Your Rental Offer.

 

Here’s a secret: negotiate and seek out discount rates for attractions, restaurants and activities around your vacation home.

 

Why is this a secret? Well now you can include these offers, freebies and upgrades for a lesser cost but the product still has the full price value to the consumer.

 

(I’m going to show my subscribers exactly how I set up my packages)

 

 

 

Presenting Your Vacation Rental As A Package Deal Is A Game Changer!

 

When you offer a vacation rental package you’ve changed the rules of the game.

 

Packages create more value for your vacation rental since travelers are no longer comparing apples to apples in terms of a place to book.

 

A vacation package is almost an unfair advantage over competitors but hey… business ain’t fair!

 

Travelers will be forced to take a second look at your vacation rental offer because it’s different then others offers they’re getting from other property management companies and owners. Potential travelers will likely feel they’re getting more for their vacation dollars if you’ve set up your vacation rental packages correctly.

 

Want to know the best offers travelers love that won’t cost much at all?

 

Subscribe to my newsletter, I’ll send it to you.

 

 

Happier Guests, Better Reviews and More Referrals Using Vacation Rental Packages.

 

 

Like what you read, subscribe to my blog to get more helpful tips like this

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  • Josh

    Sometimes I send out replies to inquires I get and then the communication goes quite. I feel that they found something they liked more and they just do not respond. This I feel will help me to do all I can to prevent that from happening. It’s a pretty small modification that could have a huge benefit. I’m in on this one! Another great one Jay!

    • Josh, that does happen a lot. A traveler has so many options when renting, there really isn’t a shortage of properties for rent. That’s why we have to make our offering more appealing than others. The good thing about this approach is that only a very small number of property owners are actually using this technique, so it will have dramatic results in swaying guests to say yes!

  • Josh

    Sometimes I send out replies to inquires I get and then the communication goes quite. I feel that they found something they liked more and they just do not respond. This I feel will help me to do all I can to prevent that from happening. It’s a pretty small modification that could have a huge benefit. I’m in on this one! Another great one Jay!

    • Josh, that does happen a lot. A traveler has so many options when renting, there really isn’t a shortage of properties for rent. That’s why we have to make our offering more appealing than others. The good thing about this approach is that only a very small number of property owners are actually using this technique, so it will have dramatic results in swaying guests to say yes!

  • Jeffrey Rollin

    Great example of packages Jay! I don’t k now why I never thought of this. Your presentation drilled the message home. Thanks

    • Hi Jeffrey, estatic that you took the power of this strategy away and will be using it in your marketing. The only part of the package that didn’t work so well in the video was that pesky straw…LOL

  • Jeffrey Rollin

    Great example of packages Jay! I don’t k now why I never thought of this. Your presentation drilled the message home. Thanks

    • Hi Jeffrey, estatic that you took the power of this strategy away and will be using it in your marketing. The only part of the package that didn’t work so well in the video was that pesky straw…LOL

  • Great insight, Jay, thank you for collecting it and for sharing it with us.
    I like that designing packages can also makes target niches more easily. For instance, I have a romantic package in St Barths, at my villa for 2, with a travel concierge and a Mini car rental. It just helps make me different 😉

    • Thibault, thank you for highlighting that benefit. Its genius!

      Just like Oscar Mayer opened up their product to target children in their advertising, you can tailor make travel packages that can target different types of travelers ie. Golfers, HoneyMooners, Fisherman etc.

      Yes… it does make you different and if you can come up with packages that have high value with a low-cost and you can keep the rate competitive with other properties who only offer a place to lay your head, your rental is the golden ticket for travelers!

      Thanks commenting Thibault!

  • Great insight, Jay, thank you for collecting it and for sharing it with us.
    I like that designing packages can also makes target niches more easily. For instance, I have a romantic package in St Barths, at my villa for 2, with a travel concierge and a Mini car rental. It just helps make me different 😉

    • Thibault, thank you for highlighting that benefit. Its genius!

      Just like Oscar Mayer opened up their product to target children in their advertising, you can tailor make travel packages that can target different types of travelers ie. Golfers, HoneyMooners, Fisherman etc.

      Yes… it does make you different and if you can come up with packages that have high value with a low-cost and you can keep the rate competitive with other properties who only offer a place to lay your head, your rental is the golden ticket for travelers!

      Thanks for commenting Thibault!

  • Hmmm… lots to this about. Tried this for many years and most places had a minimum number of 15 before they would offer any discounts. Will revisit this! THANKS Jay!

    • You’re welcome Teena! I’ll share some ideas on the offer types soon. Let me know how you get along.

  • Hmmm… lots to this about. Tried this for many years and most places had a minimum number of 15 before they would offer any discounts. Will revisit this! THANKS Jay!

    • You’re welcome Teena! I’ll share some ideas on the offer types soon. Let me know how you get along.

  • Jay this is a great post, as always, but this one particularly hit home as I was working on creating my package for my vacation rental located in Luberon, South of France when I watched your video! I decided to start by bundling a 5% discount on car rental for all my bookings. I chose this because most of my guests are travelling from abroad arriving at the airport or train station and then rent a car to reach our home. The great thing is that my guests start experiencing added value even before their stay and it’s only available with us so far, that’s differentiating, but the best part is that it does not cost me anything! Yep I negotiated the discount with the car rental company, they have issued a specific promo coupon for our vacation rental and it’s branded with our name.

    • Hey Stella, love this!

      Yep, it definitley is differentiating for your brand and I love that the coupon is branded with your VR name, great job Stella! This also builds credibility in your brand. This is a great offer because as you mentioned most travelers need it and thats the key to creating the best package deals. The best part is it didn’t cost you one red cent BUT it’s worth something to the person renting…

      Two thumbs up!

  • Jay this is a great post, as always, but this one particularly hit home as I was working on creating my package for my vacation rental located in Luberon, South of France when I watched your video! I decided to start by bundling a 5% discount on car rental for all my bookings. I chose this because most of my guests are travelling from abroad arriving at the airport or train station and then rent a car to reach our home. The great thing is that my guests start experiencing added value even before their stay and it’s only available with us so far, that’s differentiating, but the best part is that it does not cost me anything! Yep I negotiated the discount with the car rental company, they have issued a specific promo coupon for our vacation rental and it’s branded with our name.

    • Hey Stella, love this!

      Yep, it definitley is differentiating for your brand and I love that the coupon is branded with your VR name, great job Stella! This also builds credibility in your brand. This is a great offer because as you mentioned most travelers need it and thats the key to creating the best package deals. The best part is it didn’t cost you one red cent BUT it’s worth something to the person renting…

      Two thumbs up!

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