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Meet Gila Wilner Vacation Rental Owner Gila Wilner is a vacation rental owner and a great person that I’ve had the awesome opportunity of working with. Gila came to me a few months ago with real concerns about her VR business. She owns several rental properties; one in Maui, a condo in Mammoth, California, and another rental in Southern California. She wasn't satisfied with the bookings she was getting. She… Read More
vacation rental marketing gets more bookings
How To Drive 300 Inquiries To Vacation Rental Websites Organically In the video below, I show how one owner has generated nearly 300 inquiries organically directly from their vacation rental website. https://youtu.be/t7VT69dG9qc Many of us are frustrated with the current events happening in the vacation rental industry. Some of you are wondering - can I do something about my situation? Can I break-away from HomeAway and become more independent? Today… Read More
  • Profile photo of Jay William

    When you focus on diversifying your marketing listing sites begin to become less important....

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low-season1
Today is a follow up to a recent blog I wrote  "Is This How We Break-Away From HomeAway? Follow along to see how its related... Depending on the location of your property will determine what time of the year is your busy season. There are a few vacation destinations that enjoy a year round tourist season. If you're not one of them, you’ll need to get creative to keep your… Read More
  • another great article Jay. I've been noticing the birds around my place as well. Can you give us the link to Roger's blog...

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  • Interesting tip. I have a lovely place for birding and have blogged about it. Another niche market is the HAM radio enthusiasts. My property is also good for this because we sit up on a hill with good visibility. I had some guests who brought their e...

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web-design
Well guys, today is the final segment of the Vacation Rental Expert Panel Presentation Makeover that we did for vacation rental owner Paola Gheis. If you missed the last two segments where we review her interior design presentation and photography presentation, you can watch those here- Part I- Interior Design Part II - Photography Today's episode features Jay William!!! :) I had so much fun reviewing Paola's website presentation. When Paola… Read More
  • Profile photo of Charmaine

    Thank you for sharing the video, with good ideas as usual. I immediately took some on board, and updated my website. I am sure that Paola is delighted with her 'new look', and should receive lots of enquiries and bookings. Congratulations!...

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league
So today is day two of our three-day event Vacation Rental Expert Panel Presentation Makeover! For those of you who are first time readers and missed yesterday’s segment on vacation rental interior design, you can catch up here. In today’s expert panel video, professional photography expert Tyann Marcink  reviews Paola’s vacation rental photos. The expert coaches Paola on what she is doing right and what she could improve on. She also gives… Read More
ActionLawSilhouettes2
We are back by popular demand! The Vacation Rental Expert Panel is back to help another owner transform their vacation rental presentation! I'm very excited to work with Tyann Marcink and Mercedes Brennan once again. What about you all...have you enjoyed our previous makeovers? This time around, we’ve made a couple of changes. In the past, we critiqued the owner’s vacation rental presentation privately, and they didn’t  receive feedback until… Read More
  • Hi - I am looking for some easy to use software to create a layout of the home and post it to the profile, can you recommend any?...

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  • Profile photo of Penny Montes

    Paola thanks for sharing this and being a great participant in this Mercedes, I have a small space and I have learned a bunch from this. I love the image gallery! ...

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money
  We all know what is happening in the vacation rental industry, and we know we have to do something about it. That's why most of my recent content has been focused on helping you break away from HomeAway. Today's post will be interesting, I promise, just follow along. In order to wean off of vacation rental listing sites, we have to optimize what we have in our hands right now. We… Read More
  • Profile photo of Jay William

    #11 You have a website but no one is inquiring...

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  • Profile photo of Jason

    Jay what is bounce rate and how is that effecting our bookings thanks for helping me understand. I am not a very techy person...

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  • Profile photo of Jay William

    Hi Marie, Bounce rate refers to the amount of people who visit your website and end up leaving (bouncing off) without clicking another link. They dont explore your site further. If your content is not clear of what you offer and quickly get people ...

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  • Jay, Do you think that is what is happening on my site? I know I need to get some better descriptions and do more SEO on my pages - I just never seem to get around to it....

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  • Jah, I like your mantra of balance. last year I drove over 17,000 visitors to my site, but no sale. I wait patiently for next article....

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  • Profile photo of Jay William

    Hey Darla, the truth...yes absolutely. Lots of room for improvement in that respect. That is why I wrote this post because no one is selling and every one can benefit from it. Sales has a ton to do with your conversion, you're not going to convert...

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  • Profile photo of Jay William

    17,000 visitors no inquires or no bookings? Thats way too many visitors without converting into actual bookings. You should look at a few things. 1, does your content sell and persuade. 2, are you using keywords? If so are they the right ones? Po...

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its_about_selling
As promised in my last post 10 Signs You're Losing Bookings,  I'll be taking you behind the scenes by introducing you to some of the elite team members here at Villa Marketers and showing you how they can help your business! But first, here are 6 reasons why you need expert sales writers on your team. Help Your Travelers Experience Your Property By Painting Pictures One of the simplest and most transparent… Read More
  • Profile photo of Tracey

    I have to agree Jay time is and always has been my biggest challenge. I get inspired to write a blog and say to myself I'm going to write a blog but it never ends up happening. I want to do it. I know it has value to my business but still I haven't g...

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  • Profile photo of Tracey

    Jay I have been really impressed with your recent content. I like that you're telling it like it is and that you're a bit of a rebel. I’ve been following advice that almost forbids selling. After reading your blogs I can see that selling is impo...

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  • Profile photo of Jason

    Kari is indeed a content whisperer and shes extremely helpful and friendly. I have received more inquiries based on her adjustments she made to my vacation rental descriptions. I would've never wrote anything like that. Its selling for sure but y...

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  • Profile photo of Jay William

    Selling is neccesary if you want to get the most out of your marketing and who doesn't want that, right. Josh I will be sharing examples of how to use selling techniques in writing and in other areas of contact with potential guests. None of them w...

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  • Profile photo of Jay William

    You're welcome! I wonder how many owners feel the same way about not having enough time and end up sort of in the same scenario you're explaining. Thanks for sharing Gary....

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  • Profile photo of Jay William

    Sherry thank you for testifying to these techniques and how they result in tangible results and for your kind words about the team. Owners have to employ or develop their own team if they want to develop their independence. They are doing too much o...

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  • Profile photo of Jay William

    OK I never do this on my blog but much like a proud dad I am so proud of this I have to share it. Read what one of our most recent customers said about some of the team you're being introduced to. "Jay, I want you to know how completely impressed I...

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  • Profile photo of Tracey

    I am not understanding the part about SEO and how does that help selling?...

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NicheMarketing
When it comes to attracting renters online, wouldn’t it better to find your niche rather than trying to reach a very broad market? Advertising your vacation rental to a niche market can be far more effective and much less expensive. Harness the power of niche listing websites. Does your resort have a website for renting properties? If it does, look into getting your vacation rental listed there. We’ve helped many… Read More
  • Our two local ski resorts have lodging listing pages. Now... we pay to be listed, but the resorts offer us discount vouchers for our renters. We get linkage, we get renters, the mountains get skiers. Well, they also get our membership fee! But so far...

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  • so, we're, in a way, on two local niche sites...

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  • Jay great freaking post! I love it 2016 The Year Of Direct Bookings!...

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  • Profile photo of Jay William

    LOL! with the commission fees, credit card processing charges and now travelers paying big booking percentages, we now have an advantage over sites like HomeAway/Expedia. We can be cheaper, add that with offering a great brand experience and we're ...

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  • Profile photo of Jay William

    And all of these bookings and resources without HomeAway's help. All great stuff! I'm just curios Jason to get an idea of what type of cost do these type of niche sites charge to advertise, in order to compare it with the cost of the big listing sit...

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  • Great post Jay! Really good insight and spot on in terms of establishing a niche specific site. I would also add to that for those interested in geo targeting to be sure to include Google Places (through Google My Business), source guest reviews, and...

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  • Profile photo of Jay William

    Great add Janet. Not sure if all owners know what you mean - though. Maybe you can create a short post on how to do that in the Villa Marketers community as a resource and we'll share what you did with everyone. Just an idea :)...

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  • Hi Jay, Great post. Homeaway are charging a 4% to 10 % "service fee" (which actually looks like an owners charge on the quote) + payment gateway charges + the owner subscription or 10% pay per booking. Owners that join together to build micro or mini...

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  • Brilliant Idea! I think I'll get that on my to do list this week and share it in the community. Thanks Jay! Have a great week!...

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  • Profile photo of Jay William

    And there you have it everyone, a perfect example of how community supports each other and how we will all benefit from it. Janet thanks in advance for contributing and its something owners and managers Im sure will look forward to. Community is ...

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  • Profile photo of Jay William

    Hey Alan, wow! I heard some rumors of a 10% traveler fee. Has this been confirmed? If so thats expensive. And it looks like its coming from the property owner/manager... The way this bad can be turned into good is that there will be a good market ...

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  • Yes. 4% to 10% is confirmed. Up to a maximum of (drumroll) $450 per booking....

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  • We know all about being a slave to HomeAway. Their software is pretty good, but reliance on their ever-increasing listing services is not a direction we want to head. While here in Breckenridge, HomeAway and VRBO each have about 3,000 listings, many ...

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  • Profile photo of Valancy Harlow

    Please do Janet because I for one, do not have a clue what you are talking about and I would like to get on board. Thank-you!...

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  • Thanks Surfdog, I am actually working on building out that process and will post it in Villa Marketers community as soon as I do. I'm happy to help out and looking forward to doing so!...

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  • Profile photo of Jay William

    Hey Jeff, great insight. In a podcast I recently published www.villamarketers.com/podcast I shared how 31% of travelers are now wanting to deal with professional vacation rental managers. Are you researching terms like this one 'Breckenridge VRBO'?...

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  • Profile photo of Jay William

    Welcome aboard Surfdog!...

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  • Profile photo of Jay William

    Nick thanks for sharing such an inspiring story that validates what owners can accomplish when they join together! In the niche is how we can breakaway from HomeAway! Thanks for sharing your story with us....

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  • Surfdog - not sure if my previous comment came through, but I have added my response in full detail in the community forums under the topic of SEO. Hope it helps, let me know if you have any questions!...

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  • Profile photo of Teena

    Great post Jay! I have reached out to groups over the years and have been pretty successful! I try to keep in mind specific needs of the different kinds of groups I cater to. I might add "as allergen free as possible" to the category of niche mar...

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unnamed
Today HomeAway released a rather funny and awkward commercial making AirBnB look creepier than the Bates Hotel in the movie Psycho! In the video, HomeAway highlights the darkside of “the sharing economy.” It’s a bit scary the way they've presented the sharing of accommodations, but that’s exactly what they were going for. https://youtu.be/Ylil-RlERSs So why am I sharing this? (no pun intended) Well I want to keep you in the… Read More
  • Profile photo of Larry Meyer

    I don't get the ad, it would be wasted on me. I always assumed, on Airbnb that I was renting a persons apartment or home, not sharing it with someone else. It sure looks like that when you browse on line for a place to stay. So i would never get w...

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  • What a silly ad! The millions of folks who have used Airbnb will just laugh or be offended that Homeaway would stoop to such depths. This will do HA more harm than good....

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  • Profile photo of Jay William

    Hi Debi. nice to hear a different side. Thanks for sharing your thoughts. I think its very silly too but thats why I think its gonna work for them. Either way people are now talking about this because its controversial which is giving their brand mor...

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  • While it's extreme, it's kinda hitting were it should, AirBnB offers shared rooms (you never know who you're going to get) while Homeaway concentrates on whole villas (and as long as you don't know who you get, who cares if you're not there) I found...

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  • Anyone who has looked at AirBnB will know that they do offer whole homes not just shared homes, the people who want a whole home are catered for and if the news is right are going to expand that market too. Not just the traditional homes that are mar...

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  • It is funny, but is centering on only one aspect of Airbnb, and as mentioned by Moorgatevilla, many of their examples seem to be more directed at a hotel environment, especially the pool and bar clips. I think if they are targeting Airbnb with this ...

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  • The ad is good, no doubt about it. But who are they targeting? Do they really think people who afford a villa will search for a room in a shared flat on Airbnb? I think it is rather attracting people towards renting a Vacation Rental as opposed to st...

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  • Profile photo of Jay William

    Hi Anca, I do believe it will benefit the vacation rental industry as a whole. What HomeAway is doing here is, flinging dung. I think they are tageting everyone and anyone, hotels and sharing sites like AirBnB...

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  • Profile photo of Jay William

    The funny thing is that many vacation rental owners have rentals in communities with these types of 'shared facilities' but it doesnt seem that HomeAway is worried one bit about offending vacation rental owners who own these apartments and condos. I ...

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  • yeah creative and clear positioning for the traditional vacation rental market. Though I've rented the "whole property" 10+ times this year and never once via HomeAway - always via Airbnb. Hence they also seem to be positioning themselves out of my ...

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)