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vacation rental independence villa marketers
How VRBO Owners Become Independent Today we’re going to look at the success of another to help ourselves become better in our vacation rental businesses. You remember Kendall & Leina, right?  They're independent owners of several properties in the Gatlinburg - Pigeon Forge Tennessee area. Their rental company is  called Closer to Heaven Cabins. Several weeks ago I shared how they were able to drive 300 inquiries directly to their… Read More
  • How many units do you offer for rental? What is your pricing structure? Would you consider your pricing high, low or moderate. How many other units are actually in your area? I notice you talk about great service and quick response and great revi...

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  • What do you think about VacaCasa? They seem to be growing rapidly and focus on customer experience and management. I've stayed at one of their managed vacation homes in Tahoe and was really impressed. They are not in Puerto Rico yet but being in...

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  • Profile photo of Jay William

    Hey @sherwoodOR Vacasa has pros and cons. They do everything from "marketing to maintenance" the pro is, it's easy for you. The con is you're dependent on them. No different than our current situation with VRBO. Trusting in someone else completely fo...

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  • Profile photo of Kendall Luelf

    @SherwoodOR. I wanted to chime in and reiterate what Jay said regarding linking them to VRBO for booking. As tempting and easy as it may be, it will definitely affect your inquiries turning into bookings. You can setup a Paypal account for free and...

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  • @SherwoodOR, I can speak to our experience with Vacasa. We had them take over two of our properties for about 5 months. I would say their property management system was okay. We didn't do anything, completely hands off, and they charged us 25% as ...

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  • While I really enjoyed your post I'm not sure it answers the question of how to do without VRBO/Homeaway. I have stiff competition in my area as well and have been at this self-managed rental game for 15 seasons now. Fortunately, half of my renters...

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breaking the vacation rental marketing mold
The New Vacation Rental Community Has A Name... https://www.youtube.com/watch?v=8tJSNkOh1gY   Behind The Scenes Look At The New “Vacation Rental Community” It Has A Name... Today I've got a video I'm sharing with you where I take you behind the scenes of the vacation rental community we've been building. Honestly, as I was calling what we're building a "community" or even a "social network" it felt like I was doing it… Read More
  • I have found three things to do to get repeat guest. 1 GREAT HOUSE CLEANER (Make or break you) better do it yourself if can 2 FIX EVERTHING THAT IS BROKEN OR REPLACE. 3 ALWAY LEAVE A TREAT (I LEAVE WINE AND ICE CREAM IN THE FREEZER. Those three thin...

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vacation_rental_marketing,_selling_tips,_overselling
Dear Vacation Rental Owners, Don’t have unrealistic expectations about your property manager! No, I am not a property manager, but I know how hard it can be for a good property manager to satisfy all the demands that come along with the job of managing a vacation rental property. Property managers often wear numerous hats and perform many jobs like - guest check ins and check outs, regular property maintenance,… Read More
  • Profile photo of VacationGuy

    Jay you're right it is all about setting the right expectations. I wasn't expecting to get a bill from my management company for $85 for changing a few light bulbs in the house. I was not expecting that. I should've known what that was going to cost ...

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  • Profile photo of VacationGuy

    I would add we need to be careful with setting our expectations with our listing descriptions. Owners use adjectives very loosely when describing their vacation rentals. They'll use words like luxury when what their renting is not luxurious at all....

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  • Profile photo of Jay William

    I would also add... When a problem occurs in our rental business with an employee, vendor, traveler or customer it will often come back to the expectations of what they thought would happen or receive and what actually happened. When we understan...

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  • Profile photo of Jay William

    Exactly Baron!...

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  • The big reason owners and PMs do not get along is because there is an inherent conflict of interest. Actually, many conflicts of interest. 1. Unless PM manages only one owner A's properties and has only owner A as client, there PM can shift booking t...

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  • Profile photo of Jay William

    Thank you for presenting your thoughts and experience as an owner. I would be interested to hear how a property manger would respond to these points. Very insightful, and some food for thought here. There does seem to be several areas that cause conf...

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  • How about billing the owner when it is the renter that could not find a pitcher in the cupboard (that was there), or renter says they don't have enough cookie baking sheets (there are enough to start a small bakery), so PM sends someone to buy cookie...

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  • I think I can make a prediction how they will respond: "not all PMs are like that"; "we do XYZ to keep our owners happy"; "we do not charge for X or Y". Regardless of the response, the inherent conflicts of interest will remain, just a better PM can ...

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  • Hi Jay. Great post! To respond from a PM standpoint (we manage over a hundred properties in the mountains of NC): I would say that it sounds like BML has had some bad experiences. I think this lines up exactly with your article and that the expectati...

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  • Just as I predicted. the long post can be summed up in "this owner had bad experiences"; "we are not like that"; "some owners are just too picky". I won't even go into Fair Housing Act - in no place I implied that I intended illegally discriminate, h...

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1463439230372-577551375
Guess what? The Vacation Rental League has been invited to speak at the largest vacation rental industry conference in Florida! WooHoo! It’s an awesome feeling to see something you’ve worked so hard on finally yield the results you wanted. It’s official the Vacation Rental Expert Panel is a hit! After the release of our most recent expert panel episode with Tyann and Mercedes, I was contacted by the Director of the… Read More
SG-Detective-Copy
Awhile ago I launched a series called "How To Answer Your Vacation Rental Inquries Better" The series is designed to help you maximize every opportunity you have to make a booking and turn more of your inquries into confirmed reservations. In that series we discussed The Golden Rule To Inquiry Responses I then shared with you the 1 extremely effective tool I use to answer inquries with lightning speed that everyone loved.… Read More
Why-Independence
In the first episode of Diaries Of An Independent Vacation Rental Owner, we covered the basics of getting a website together and what we created for vacation rental owner Gila. If you missed that episode, make sure to check it out here. So now that you have a website, what do you do next? A lot of owners ask this question. Well the first thing you will need to do… Read More
  • Great article! Haven't done a blog yet.... seems intimidating, but love your step by step encouragement to make it manageable. Thank you...

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vacation_rental_housekeeping_the_deal_breaker
I have a free gift for you from a hospitality professional you can instantly download. (keep reading for the details) Nothing acts like a guest repellent quite like poor housekeeping. According to a white paper published by Emprise 97 % of people say cleanliness is the most important factor when booking accommodations. Well that's pretty much everybody! It does make me wonder about that other 3% though... This is "The Big… Read More
  • Profile photo of Jay William

    A vacation home doesnt have to actually be dirty for travelers to not book it because of concerns of cleanliness. Its all about perception, if your photos are dreary, dark and fuzzy you could be labeled as questionable. Old tube TVs also make me inst...

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  • We have a rental on the beach and things do get dusty and dirty. This is what we do. We have a team, a gardener, window washers and patio/pool crew. Two girls. One is a great organizer , the other is the super cleaner. That works for us on a 3 bedroo...

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  • Cleaning is our #1 target area and our #1 compliment from guests. 2nd is maintenance of facility including regular updates and again our 2nd largest compliment area from guests. A majority of our guests are returning guests. Too simple: Well mainta...

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  • Profile photo of Jay William

    Hey Lynn, hats off to you! Keeping a beach property does indeed propose more housekeeping challenges. You're on top of your game and going through great lengths to keep the place clean and guests happy. Awesome job! Looks like youve developed a team...

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  • It was NOT easy getting this "TEAM". We have had them work for us personally and found their good points...and gave them THAT job.... We are off the grid, in Mexico, all solar and a very green home. We do live on the property. It does make the rentin...

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Untitled
I've been asked before- Jay, what makes a vacation rental content marketing campaign successful?” There are many factors that determine whether your blog, articles, websites and vacation rental marketing will be a success or not like your consistency, research, execution, vision, and good old fashion elbow grease. These all are important, but without this 1 thing you ain't got a shot in hell. Whenever I'm writing a blog or preparing… Read More
  • Profile photo of Tracey

    There is a lot of value here Jay. I love the "value meter" very clever. I will use it as a reference whenever I create any marketing material. ...

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  • Profile photo of Jay William

    Hey Josh now we have a way to self-guage how much value is in the content we're producing. I hope others find helful too. ...

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  • Profile photo of Stella

    Great post Jay. I like your example for restaurant reviews. Now we all have to review how we describe our vacation rental to our guests!...

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  • Profile photo of Jay William

    Stella good to see you... In addition to providing more value to your content, an added benefit of being more descriptive about food in advertising is that you're taping into something called "sensory marketing" by incorporating taste and smell. I ...

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32687_03192014_photoillustrationalcoholpamphlet_427f
Get More Bookings Using Brochures & Flyers Brochures are a selling tool. They're a sales presentation at a glance for your customers. We create brochures for vacation rentals at Villa Marketers. But these types of flyers are more of an e-brochure, which is able to do several things for your vacation rental marketing that a regular piece of paper or static graphic can't. Brochures Keep Your Property in Front of… Read More
Print
Optimize Your Vacation Rental Website (Yourself) In war, a strategy to winning is “knowing your enemy" Travelers are definitely not your enemy but you still are kind of at war, at least it feels like that for owners coming into the VR business for the first time, or for those who had a shift in their business and are now getting into to marketing their vacation rentals more.   This… Read More

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)