Vacation Rental Blog | Villa Marketing | Management | Tips

Experts Answer Questions Free

Please leave this field empty.captcha

10 vacation rental logo branding examples
I'm sharing the stories and strategies behind 10 vacation rental logo designs and the brands that I'm working with. When I'm working with a client we take them through a process I call - BrandStorming. In this post, I'll take you behind the scenes and show you what that process looks like. My hope is that you'll use these logos and brand strategies to draw inspiration from them and use… Read More
  • Very inspiring post Jay. Love the designs and the explanation behind their branding. It has got me thinking about my branding. I'm afraid I am missing the mark....

    View All Comments

  • Profile photo of Jay William

    Thank you Thomas! I'm glad it inspired you. Can't wait to show you some of the website work I've been busy with. Let me know what you think of those when I post them. If you have questions just ask. I'll be happy to steer you in the right direction. ...

    View All Comments

  • Profile photo of Valancy Harlow

    Thanks, Jay. We love our logo, too. Would love some other small budget, vacation rental owners ideas on how to use the logo on marketing materials. Guest gifts?...

    View All Comments

vacation rental photography tips
I'd like to introduce you to Monique. What she does with photos is nothing short of magical that's why we call her - The Photo-Magician. Presenting poor photographs is a big mistake too many of us are making. Owners and managers often overlook poor photography for being a core reason they're not getting more inquiries for their property. But finding a photographer and taking top-notch photos can come with some challenges that's… Read More
  • Jay just ordered it looking forward to working with Monique. My photos could use some of here magic. Thanks Jan...

    View All Comments

  • Profile photo of Jay William

    Hi Janet, we are already working on your photos for you. Check your email I just sent you a bonus :)...

    View All Comments

  • Profile photo of cozymoosecabins

    So, would it be nice to share software options besides photoshop and more room tips. The before and after tips, What settings were used.. Yes - tripod impt, but no idea on changes made for other shots - filters , settings increased on decreased on wh...

    View All Comments

Do you remember this guy? This is Brian Sharples, President and CEO of HomeAway Inc. If you remember, Brian told us in a video that HomeAway would not charge a traveler fee, but fast forward to 2016 and what do you know? Travelers are being charged a fee. Photo provided by: http://i.ytimg.com/vi/rr93I-eNSHg/0.jpg Today we know what he told us was not true. What happened? What changed? After a company says they… Read More
  • Expedia's CEO is running HomeAway in the ground. Brian lied to us. Changing the agreement in the middle of our contracts was 100% unethical. They should know better than to have done that to their existing customers. Greedy SOB's hope the lawsuit hit...

    View All Comments

  • From 50,000 feet I think what we are seeing is striking evidence the FTC has been asleep at the switch. There is been so much consolidation in the vacation rental market I've lost track, and with that, HomeAway (Expedia) has used its acquired muscle...

    View All Comments

  • I have exclusively used HomeAway/VRBO for years and even pay extra money to TripAdvisor so that I can communicate directly with guests and they don't have to book via TripAdvisor first... I actually directly all guests inquiring to use the HomeAway ...

    View All Comments

cheap vacation rental marketing tool villa advertising resources
https://youtu.be/hp3AYfyUZfA   Can today's video help you offset the new HomeAway fees? Can it help you create a vacation rental offer that separates your property from all the others who aren’t using this? Will this $3 marketing resource make you thousands in additional booking income? Does this marketing technique dramatically increase the interest travelers have in renting from you? Only if you use it… This is the 3rd video I’ve… Read More
  • Profile photo of Scott

    Hi Jay, I just checked out this video, very good. One important question though, you said it is all in the way you present it to your inquirer. Can you give an example of how you would present it? Thanks, Scott...

    View All Comments

  • Great idea, unfortunately- restaurant.com doesn't have any restaurants in Niagara Falls....

    View All Comments

  • Profile photo of Jay William

    Thanks Maria, it really is a great resource and one I've used so I know it works. I wish they were available everywhere but that doesn't get you off the hook Maria :) I did a quick search and found a food offer on another website in the Niagara Fall...

    View All Comments

  • Profile photo of Jay William

    Hey Scott, this is a great question. Thanks for posting it. First as I mention in the video I would not refer to them as coupons. I would refer to them as dining certificates or dining vouchers. (I like certificates better) You can put this on your...

    View All Comments

  • Profile photo of Scott

    Thank you Jay, but don't these "certificates" have expiration dates? For instance the $3 one that you mentioned. Do you purchase them ahead of time or after someone books? I look forward to the upcoming videos....

    View All Comments

  • Profile photo of Jay William

    You should purchase them ahead when there is a really good promotion like the one I shared in the video. Take advantage of their promotions and get a little bit of stock on them. They actually do not expire. You can even swap them out for different r...

    View All Comments

I’m sharing a powerful must read article today but it's not on my website. I’m going to share someone else's website today (Read on). I’m now working with yet another industry leader. These folks are well-known for creating great content and for helping small hotel and accommodation owners with their businesses.  So when they asked me if I’d be interested in a content collaboration, centered around helping their large following… Read More
marketing vacation rental property websites
  https://youtu.be/XfBinDg2qh8 I’m going to take you back - back to a video I shared with you earlier this year. Do you remember this one? The blog title was called 1 Weird Trick for Meatier Vacation Rental Marketing. In that video I called your vacation rental marketing bologna and pretty much everyone agreed, their marketing was like bologna! If you haven’t seen it check it out. It’ll unquestionably bring more… Read More
  • Profile photo of VacationGuy

    Wow it never dawned on me to use food as a marketing tool. Makes a lot of sense. Its something we all need (not want). I am going to use the dinner in the sky in my marketing. This is now available in our area. Thanks for sharing Jay and congrats...

    View All Comments

  • Profile photo of Jay William

    This is so cool. I think I'd get excited about trying it!...

    View All Comments

  • Profile photo of Jay William

    I'd also add you can accomplish what was discussed in the video by including a personal chef as an option for renters. A personal chef cooking for your guests would often be a "first time" event for them. A good local chef can offer to cook up some f...

    View All Comments

tripadvisor vacation rental marketing expert villa marketers
TripAdvisor Partners With Villa Marketers  I’m finally able to share the big news with you. I’m officially TripAdvisor’s Vacation Rentals expert partner for all vacation rental marketing content. I’m extremely humbled by the honor of working with the world’s largest travel website. It’s the first time TripAdvisor Vacation Rentals has partnered with a rental marketer to help their owners and managers. It’s a privilege and the ultimate accolade to be… Read More
vacation rental independence villa marketers
How VRBO Owners Become Independent Today we’re going to look at the success of another to help ourselves become better in our vacation rental businesses. You remember Kendall & Leina, right?  They're independent owners of several properties in the Gatlinburg - Pigeon Forge Tennessee area. Their rental company is  called Closer to Heaven Cabins. Several weeks ago I shared how they were able to drive 300 inquiries directly to their… Read More
  • How many units do you offer for rental? What is your pricing structure? Would you consider your pricing high, low or moderate. How many other units are actually in your area? I notice you talk about great service and quick response and great revi...

    View All Comments

  • What do you think about VacaCasa? They seem to be growing rapidly and focus on customer experience and management. I've stayed at one of their managed vacation homes in Tahoe and was really impressed. They are not in Puerto Rico yet but being in...

    View All Comments

  • Profile photo of Jay William

    Hey @sherwoodOR Vacasa has pros and cons. They do everything from "marketing to maintenance" the pro is, it's easy for you. The con is you're dependent on them. No different than our current situation with VRBO. Trusting in someone else completely fo...

    View All Comments

  • Profile photo of Kendall Luelf

    @SherwoodOR. I wanted to chime in and reiterate what Jay said regarding linking them to VRBO for booking. As tempting and easy as it may be, it will definitely affect your inquiries turning into bookings. You can setup a Paypal account for free and...

    View All Comments

  • @SherwoodOR, I can speak to our experience with Vacasa. We had them take over two of our properties for about 5 months. I would say their property management system was okay. We didn't do anything, completely hands off, and they charged us 25% as ...

    View All Comments

  • While I really enjoyed your post I'm not sure it answers the question of how to do without VRBO/Homeaway. I have stiff competition in my area as well and have been at this self-managed rental game for 15 seasons now. Fortunately, half of my renters...

    View All Comments

breaking the vacation rental marketing mold
The New Vacation Rental Community Has A Name... https://www.youtube.com/watch?v=8tJSNkOh1gY   Behind The Scenes Look At The New “Vacation Rental Community” It Has A Name... Today I've got a video I'm sharing with you where I take you behind the scenes of the vacation rental community we've been building. Honestly, as I was calling what we're building a "community" or even a "social network" it felt like I was doing it… Read More
  • I have found three things to do to get repeat guest. 1 GREAT HOUSE CLEANER (Make or break you) better do it yourself if can 2 FIX EVERTHING THAT IS BROKEN OR REPLACE. 3 ALWAY LEAVE A TREAT (I LEAVE WINE AND ICE CREAM IN THE FREEZER. Those three thin...

    View All Comments

vacation_rental_marketing,_selling_tips,_overselling
Dear Vacation Rental Owners, Don’t have unrealistic expectations about your property manager! No, I am not a property manager, but I know how hard it can be for a good property manager to satisfy all the demands that come along with the job of managing a vacation rental property. Property managers often wear numerous hats and perform many jobs like - guest check ins and check outs, regular property maintenance,… Read More
  • Profile photo of VacationGuy

    Jay you're right it is all about setting the right expectations. I wasn't expecting to get a bill from my management company for $85 for changing a few light bulbs in the house. I was not expecting that. I should've known what that was going to cost ...

    View All Comments

  • Profile photo of VacationGuy

    I would add we need to be careful with setting our expectations with our listing descriptions. Owners use adjectives very loosely when describing their vacation rentals. They'll use words like luxury when what their renting is not luxurious at all....

    View All Comments

  • Profile photo of Jay William

    I would also add... When a problem occurs in our rental business with an employee, vendor, traveler or customer it will often come back to the expectations of what they thought would happen or receive and what actually happened. When we understan...

    View All Comments

  • Profile photo of Jay William

    Exactly Baron!...

    View All Comments

  • The big reason owners and PMs do not get along is because there is an inherent conflict of interest. Actually, many conflicts of interest. 1. Unless PM manages only one owner A's properties and has only owner A as client, there PM can shift booking t...

    View All Comments

  • Profile photo of Jay William

    Thank you for presenting your thoughts and experience as an owner. I would be interested to hear how a property manger would respond to these points. Very insightful, and some food for thought here. There does seem to be several areas that cause conf...

    View All Comments

  • How about billing the owner when it is the renter that could not find a pitcher in the cupboard (that was there), or renter says they don't have enough cookie baking sheets (there are enough to start a small bakery), so PM sends someone to buy cookie...

    View All Comments

  • I think I can make a prediction how they will respond: "not all PMs are like that"; "we do XYZ to keep our owners happy"; "we do not charge for X or Y". Regardless of the response, the inherent conflicts of interest will remain, just a better PM can ...

    View All Comments

  • Hi Jay. Great post! To respond from a PM standpoint (we manage over a hundred properties in the mountains of NC): I would say that it sounds like BML has had some bad experiences. I think this lines up exactly with your article and that the expectati...

    View All Comments

  • Just as I predicted. the long post can be summed up in "this owner had bad experiences"; "we are not like that"; "some owners are just too picky". I won't even go into Fair Housing Act - in no place I implied that I intended illegally discriminate, h...

    View All Comments

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)