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vacation_rental_listing_site_independence_owners_managers
Vacation Rental Listing Site Independence  - LSI BreakAway Toolkit   [ninja-popup ID=12091]CLICK HERE TO DOWNLOAD YOUR FREE “LSI” BREAKAWAY KIT[/ninja-popup]   The vacation rental industry is being taken over by large listing sites and corporations. These companies want to control your business. They're digging deep in your pockets with padded commissions, booking charges, and processing fees. They won’t let you run your business under your terms anymore! They want to… Read More
don't sell accommodations sell the problem they solve
The Persuasive Power Problems Posses   Today we’ll discuss a highly effective selling approach that’ll get more people to book your property. It’s a simple psychology technique that all of us can use immediately when responding to inquiries and communicating with guests. You should also bake this practice into the content of your listings and vacation rental websites, especially when you consider how important your content is in the purchasing… Read More
  • Happy New Year Jay. Simple and easy to put into practice. Never thought about there being a "discovery process." Interesting stuff. ...

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    And a happy new year to you Joan! This is something we can all work into what we're doing fairly easy and doesn't cost a penny. It does however build tremendous value in you as a host and your property. ...

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    A fart in a bubble bath, what an analogy Jay....

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    Hey Josh. It just came out... I was trying to articulate how travelers enjoy the planning process more than the actual vacation because they are sort of daydreaming. They don't think about or are unaware of the issues during that "dream state", and...

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  • Great article. I'm reminded of the saying that we don't buy a drill because we need a drill, we need a hole....

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looking back at the vacation rental market
I Predicted The Future Of Vacation Rentals But Was I Right? You can’t just look forward to 2017 without looking in the rear view mirror. You often need to look back at where you’ve been to appreciate and understand where you are and where the market is going. This is the time to reflect and become aware of the lessons you've learned. While detecting patterns both good and bad that… Read More
  • I think I missed this prediction, thanks for sharing it. It's like I picked up today's newspaper....

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  • Did this guy really present a "replacement prediction" what a slap in the face....

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    I thought it was eerie how many of these predictions actually have happened. You're welcome Bobby!...

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  • Profile photo of Jay William

    Yep he sure did. I was like what!!!...

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  • Profile photo of Troy Assaly

    Good recap. I remember reading your 2014 predictions and agreeing with you at the time. Sure has been a LOT of change in 2 years. Looking forward to your predictions for the upcoming year(s)....

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  • Profile photo of Jay William

    It's nice to know I had supporters :) The change has been consistent and hasn't stopped. These guys are not settled yet in this market, still much for them to figure out, so I still see more disruption happening as a result. The advice is still rel...

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I’m a firm believer that problems are often opportunities in disguise and therefore not valued as much as they should be. In business, a customer’s problem can actually lead to a new sale, especially when you offer another product or service that solves their newest problem. Turning your problems into profits is possible only when you squint your eyes and tilt your head, and begin to look at those problems… Read More
travel-health-statisitcs-social-marketing-content-vacation-rentals
  Social Media Content For Vacation Rental & Travel Professionals   Sometimes we can lose sight of what it is we're really selling. You've read my blogs where I discuss the importance of selling the experience and while that is true, you've got to sell the benefits too.   Sell The Benefits - But Not The One's You've Been Pushing   When I say "benefits" you may think of a… Read More
  • Thanks for sharing Jay. I like the one about vacationing reducing the waistline. Interesting!...

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    Happy to share these with you Harold. What I am sharing here is how to create those "aha" moments with factual data and also reminding people the great benefits of taking a vacation. It is motivating....

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vacation rental website design and business makeover
  https://youtu.be/HyJGVd0sb0Q Today we're going to talk about a company that has done the unthinkable - they’ve successfully completed a head-to-toe transformation of their vacation rental business. I’m talking about a complete overhaul which included rebranding, logo design, website development, video and upgraded vacation rental listing technology - of not one but two websites, and it’s all being done at the same time. If that's not enough, we'll also be… Read More
  • Profile photo of Troy Assaly

    Nice work guys. Great tips and info for vacation rental website redesign....

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hurricane matthew storm florida vacation rental
A Big Storm Is Coming I’ve centered my life around the vacation rental capital of the world, Orlando Florida. I did it because this is where it all goes down in the vacation rental industry first. I do love it here! But Florida is known for more than its world-class theme parks and white sand beaches. We’re also known for being in the middle of a hurricane highway at least that's what… Read More
  • Hi Jay, I hope to see your next newsletter soon. It'll mean you're safe and up and running again. Take care of yourself and your family, Saskia...

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    Saskia, I wanted to thank you for your concern during the hurricane. A big thank you!...

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Warning! Vacation Rental Listing Site Not Paying Hosts For Bookings! Imagine if you were out of your money for bookings that have already came and went, how would that make you feel? 9flats is taking money from travelers and not paying the hosts of the properties. That's what David Merit of Silver Lake Suite said. David is the owner of a vacation rental property near Disneyland in California. He reached out to me… Read More
  • That is terrible for owners who are already struggling with all the changes and drop in bookings from other listjng sites. And poor travelers, this is horrible!...

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  • It's called a "CLIENT TRUST ACCOUNT" and I believe booking companies should fall under that law if they are based in the United States. If they don't, we all need a coordinated effort to get that legislation passed and the Association of Realtors m...

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    Thank you SO much for letting us know! Four Seasons Lodge is signed up with many "listing sites" but no booking sites as yet. I want to be in charge of accepting payments, not the sites! Great info... ! Do you know of any great niche listing sit...

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    You're welcome Teena, I have to thank David for reaching out to us and making us aware of the issue. It's been kept pretty quite. I wanted to prevent you and others from being in this situation. Do you think the signs are pointing toward bankruptcy?...

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    Vacations are precious - I really believe that! That's part of the reason I love what we do. So to think that someone is going to have their anticipated vacation ruined truly angers me!...

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    That's what I'm hearing in "secret" FB groups....

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airbnb homeaway racism online bookings
Get Ready - The Heat Is About To Get Hotter Did you notice HomeAway removed your phone number from your listing? I  recently noticed owner phone numbers were missing on the HomeAway website. A recent Skift article confirmed my suspicions. Here Is what they noticed; “HomeAway testing the removal of phone numbers from some listings to encourage online bookings" It seems as if the walls are closing in on those… Read More
  • I can see this gaining momentum since there is a social responsibility to fight racism. I'm not sure if this is planned or they are turning a problem (racism) into an opportunity, Interesting read Jay, I'm a bit nervous of what's coming next. Thanks ...

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  • I don't use instant booking because it's hard to keep up with the events in both of my areas and don't want to give away dates for the regular rate when you can ask much more for weeks / weekends with special events or nearby festivals going on. Ther...

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  • I believe home owners should always have the right to choose to whom they rent their home. I agree that they may make decisions based on what are now socially unacceptable criteria, but nonetheless, it is their perogative to decide with whom they wis...

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    Steve I understand exactly what you're saying we all have a few quirky things we do in our businesses. We should be able to operate our businesses the way we need to. For now we can... just not on their platforms. Could something like racism fuel t...

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    Hey Stephen thank you for commenting. That's a good point. A vacation home is a home... so in some respect we should be able to chose who we want in our home BUT a rental is also a business - does that matter? There are times when we should be abl...

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  • Guess the idea of putting up walls is popular these days! Any barrier between the people responsible for the day to day activities at a vacation home and the guests that want to stay there just isn't a sustainable model. If I can't communicate with...

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  • I'm totally agree. I had customers in the past that did horrible things to my property, I do not want to be forced to rent it again against my will. That is not discriminatory. Also why those companies want to take the control of the calendar, I want...

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  • That Is right MONOPOLY!! Is there something that we as a owners can do about it??...

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  • This is a very difficult thing. Some comments below claim that it is not discrimination to refuse rental to any renter that the owner THINKS may do damage to their property or upset the neighbours. This is actually discrimination. In business and in ...

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    Nicely articulated Nick!...

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  • We’ve seen instant booking causing more trouble than good business in many cases, but racism. We welcome any race at our villa rentals. In fact, when people ask us where our clients come from, our answer is always “They’re from everywhere.” ...

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vacation rental content marketing psychology
  Content Marketing Is More Than A Buzzword You hear more than ever the term "content marketing" being thrown around in the vacation rental space. Content marketing is more than an advertising buzz-word. While content marketing is extremely effective (when used wisely). The truth is, there's more to it than what's being told to you. What I'm sharing with you here today is something vacation rental bloggers DO NOT want you to… Read More
  • This post was very informative and very thought provoking. Thanks Jay for sharing the secrets of the marketing trade....

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    Glad you enjoyed it Kevin. One other thing I'd like to mention about using curiosity is that you shouldn't over do it or it will lose its ummph! I'll be sharing a few other techniques you can put in your tools box so you can mix up your strategies....

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)