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So we hopped out of the hummer and took off on foot - here's what we saw.. Posted by Jay William on Sunday, March 12, 2017 Instantly Double Your Bookings Like I Did For This Property Manager You may have heard I was recently in Aruba. If you follow me on Facebook, I shared a few pics of the ocean view from our condo. I also posted photos of some… Read More
  • Profile photo of Tracey

    Aruba looks beautiful! Jay, could you come to our villa to help us out? It would be nice to get to pick your brain ;)...

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  • Profile photo of Jay William

    Josh Aruba was awesome! It's always breezy, friendly people and the night life was surprisingly lively! The experience allowed me to learn more about Prestige, Aruba and it created a dynamic environment for learning. Email me jay[at]villamarketers.co...

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The 6 Culprits Responsible For Slowing Down Your Vacation Rental Website   I just shared with you how to test your vacation rental website. If your website’s performance isn’t good, Google is limiting it’s visibility in their search engine results. So how do you tune up a bogged down property website, boost it’s SEO and increase bookings? I’ve had to ask myself these same questions while developing our own alternative… Read More
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  Domination Is In The Details Getting a vacation rental website to rank on Google successfully means you’ll have to pay attention to the details. I just wrote about the importance of tracking your vacation rental website and making yourself accountable for your site’s traffic info. That’s the first step to improving your SEO and generating direct bookings from your website. Be Accountable! My goal in writing that blog was… Read More
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    I got a D :(...

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  • Profile photo of Jay William

    Hey John, D is still passing - lol This is an area many of us never consider but Google can give you a good boost if you speed things up to an A or B....

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  • Profile photo of Jay William

    Just a note: just because you get an "A" doesn't necessarily mean you're doing well. What I mean is that, if you haven't made any enhancements to your website to improve it's speed,yet you're getting an A grade - you'll want to also consider if your ...

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  • Profile photo of Jay William

    Any F's? Share it with me here on the blog and I'll help you track down the issues....

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  • Profile photo of Tracey

    I got an E? How do I fix it?...

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  • Cannot enter anything in the "Test Your Site" section. Is it browser sensitive?, or a glitch that needs correction?...

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  • Profile photo of Jay William

    Hey Greg - the website tool I use is shared in the video - here is a quick link to it - https://villamarketers.wistia.com/medias/xlli8s8ypy It also explains how to read your results - Please let me know if you're able to access it. Thanks for comment...

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  • Profile photo of Jay William

    Josh - hi there! Good to see you! There are a couple areas you want to check. You'll use tools to help fix it. One of the common issues are photos but it can be other things as well. I will break things down - in my follow up post. Good stuff coming!...

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  • Speed test link does not work...

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  • Profile photo of Tracey

    Tim are you using this link to test your site. It worked for me. www.gtmetrix.com ?...

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If you can't measure it, you can't improve it. - Peter Drucker
How To Easily Track and Improve Your Vacation Rental Website's Results   Keeping track of the progress of your website and the results of your online marketing is imperative to developing and refining your vacation rental marketing plan. Without data to take you behind the scenes of your marketing, you're just gambling and shooting blindfolded. Your vacation rental marketing plan needs to be data-driven to be truly maximized. If you're… Read More
  • Thanks for sharing Clicky with us. I was relieved to read of the tool and knowing I am not the only one having trouble understanding Google Analytics. This looks much simpler, going to put this to work for us right away. Good post....

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  • Profile photo of Jay William

    Charmaine I think owners would agree, you're not the only one that gets a headache trying to understand Google Analytics. I find people are much less intimidated with Clicky. Intimidation is something that keeps us from reaching out further because w...

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Best WordPress Vacation Rental Website Designs WordPress is the most robust and dynamic platform for designing a vacation rental website. That’s why 25% of the world’s population uses WordPress and why you should too. Since it becomes an asset your business will own, WordPress helps you to develop your listing site independence. Honestly, if you’re not using WordPress, you’re at a disadvantage compared to owners and managers who are. You just won’t… Read More
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Vacation Rental Listing Site Independence  - LSI BreakAway Toolkit   [ninja-popup ID=12091]CLICK HERE TO DOWNLOAD YOUR FREE “LSI” BREAKAWAY KIT[/ninja-popup]   The vacation rental industry is being taken over by large listing sites and corporations. These companies want to control your business. They're digging deep in your pockets with padded commissions, booking charges, and processing fees. They won’t let you run your business under your terms anymore! They want to… Read More
don't sell accommodations sell the problem they solve
The Persuasive Power Problems Posses   Today we’ll discuss a highly effective selling approach that’ll get more people to book your property. It’s a simple psychology technique that all of us can use immediately when responding to inquiries and communicating with guests. You should also bake this practice into the content of your listings and vacation rental websites, especially when you consider how important your content is in the purchasing… Read More
  • Happy New Year Jay. Simple and easy to put into practice. Never thought about there being a "discovery process." Interesting stuff. ...

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  • Profile photo of Jay William

    And a happy new year to you Joan! This is something we can all work into what we're doing fairly easy and doesn't cost a penny. It does however build tremendous value in you as a host and your property. ...

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    A fart in a bubble bath, what an analogy Jay....

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    Hey Josh. It just came out... I was trying to articulate how travelers enjoy the planning process more than the actual vacation because they are sort of daydreaming. They don't think about or are unaware of the issues during that "dream state", and...

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  • Great article. I'm reminded of the saying that we don't buy a drill because we need a drill, we need a hole....

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looking back at the vacation rental market
I Predicted The Future Of Vacation Rentals But Was I Right? You can’t just look forward to 2017 without looking in the rear view mirror. You often need to look back at where you’ve been to appreciate and understand where you are and where the market is going. This is the time to reflect and become aware of the lessons you've learned. While detecting patterns both good and bad that… Read More
  • I think I missed this prediction, thanks for sharing it. It's like I picked up today's newspaper....

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  • Did this guy really present a "replacement prediction" what a slap in the face....

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  • Profile photo of Jay William

    I thought it was eerie how many of these predictions actually have happened. You're welcome Bobby!...

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  • Profile photo of Jay William

    Yep he sure did. I was like what!!!...

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  • Profile photo of Troy Assaly

    Good recap. I remember reading your 2014 predictions and agreeing with you at the time. Sure has been a LOT of change in 2 years. Looking forward to your predictions for the upcoming year(s)....

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  • Profile photo of Jay William

    It's nice to know I had supporters :) The change has been consistent and hasn't stopped. These guys are not settled yet in this market, still much for them to figure out, so I still see more disruption happening as a result. The advice is still rel...

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problems-are-opportunities-1
I’m a firm believer that problems are often opportunities in disguise and therefore not valued as much as they should be. In business, a customer’s problem can actually lead to a new sale, especially when you offer another product or service that solves their newest problem. Turning your problems into profits is possible only when you squint your eyes and tilt your head, and begin to look at those problems… Read More
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  Social Media Content For Vacation Rental & Travel Professionals   Sometimes we can lose sight of what it is we're really selling. You've read my blogs where I discuss the importance of selling the experience and while that is true, you've got to sell the benefits too.   Sell The Benefits - But Not The One's You've Been Pushing   When I say "benefits" you may think of a… Read More
  • Thanks for sharing Jay. I like the one about vacationing reducing the waistline. Interesting!...

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  • Profile photo of Jay William

    Happy to share these with you Harold. What I am sharing here is how to create those "aha" moments with factual data and also reminding people the great benefits of taking a vacation. It is motivating....

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)