Vacation Rental Marketing & Industry Statistics | Villa Marketers

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Vacation Rental Marketing & Industry Statistics

At Villa Marketers, we don’t just take daring chances with your time and business  and hope they’ll stick. Our marketing tactics and services are all founded on extensive research, facts, and careful study.

We’ve monitored marketing trends and have gathered the ideas that work time and time again to get your property more views  and more money. Here are just a few of the many, many facts that we’ve gathered over the years.

To read more facts like these and get a free and fun look at what’s going on in the vacation rental business, subscribe to our blog here!

 

Social Media Statistics

  • Owning a website seems to be the least you can do these days. Even the biggest companies from McDonald’s to Hilton are not only online, but they have accounts with Facebook, Instagram, Twitter, Vine, Pinterest, YouTube, and other social networking sites. It’s the best way to communicate with a wider audience. Here’s some facts about social media marketing:
  • 52% of travelers were so influenced by social media that they changed their original travel plans. (Sprout Social)
  • Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn, and Twitter. Reddit and StumbleUpon drive the least engaged visitors. (Venture Beat)
  • Marketing professionals are 50% more likely than consumers in general to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to have completed a purchase as a result of a tweet. (The Experience Blog)
  • It’s all online – For the first time, marketers spent more to advertise on the internet (a total of $42.8 billion) than they did for broadcast television in 2013. ( MediaPost)
  • 60% of all social media traffic to business to business websites comes from Facebook, Twitter, and LinkedIn. (StemFeed)

Video Marketing Statistics

Video truly is the future of the internet. In fact, according to online research group Digital Sherpa, over 75% of all internet use will be spent watching videos by 2017. We began offering video services for your vacation rental business to give a profitable, creative edge. Here’s what video marketing can do for you.

 

  • Having video on your landing page can make it 53% more likely to show up on the first page of Google and other search engines. (Mist Media)
  • 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.  (Insivia)
  • 90% of users say that seeing a video about a product is helpful in the decision process. (Digital Sherpa)
  • 45% of viewers will stop watching a video after 1 minute & 60% by 2 Minutes.
  • 48% enjoy watching user-generated content as opposed to business-created content. (Google)

Website Design and Reputation

The two things that can make or break a website is its design and its reputation. If you manage to get both down pat, you’ll be on the path to success! Here’s some more information on that.

  • 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Stanford Persuasive Technology Lab
  • 45% of leisure travelers booked instantly after watching a video of the travel activity. (Google)
  • 70% of travelers look at up to 20 reviews in the planning phase. (Tnooz)
  • 70% of global consumers say online consumer reviews are the second most trusted form of advertising. (Edelman)
  • 93% of global travelers say their booking decisions are impacted by online reviews. (Trip Barometer)
  • 79% of consumers trust online reviews as much as personal recommendations – this is an increase of 10% compared to 2012. (Bright Local Study 2013)
  • 55% of buyers will eliminate a vendor from consideration if contact information and a phone number are not easy to find on the vendor’s website. (Content Marketing Institute)

Want more facts to keep your vacation rental site up to date and profitable? Subscribe to our blog today!

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)