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3 Universal Laws Of Vacation Rental Marketing (Podcast)

3 Vacation Rental Marketing Laws

Universal laws are at work in our lives every single day whether we’re aware of them or not.

These universal laws are invisible to the naked eye, like the law of gravity for example.

You can’t see gravity but you would definitely feel its power if you fell off a ladder or tripped on your shoelace.

It’s there – much like the air we breathe, but many of us are oblivious to these invisible yet powerful forces all around us, mainly because we don’t see them, therefore, we don’t channel them.

Today I’m bringing our attention to the laws of the universe and I’ll explain to you how to activate them in your life and business.

There are many laws in the universe, in this post I’ll highlight just three of them.



#1 The Law Of Reciprocity

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The law of reciprocity is a law of human behavior. It’s an urge people experience to give back to someone, after another person has given him or her something of value.

We’ve been programmed to react to giving and generosity this way. Are we wired to reciprocate, to keep balance in life, in a way many might call Karma?

If so, is there such a thing as – Marketing Karma?

Absolutely! But how exactly can you use the law of reciprocity in your vacation rental marketing?

Reciprocity is all about being helpful. If you help travelers with their questions and needs, you’ll get more travelers who’ll want to reciprocate and pay you back by giving you their business.

Back In the 1960’s, the Hare Krishnas collected millions of dollars in donations using the law of reciprocity.  The Krishnas would give passerbyers a free gift. They handed people a tiny wooden umbrella, in return, they asked for a donation.

People felt an urge to give back and donate, they’d then toss the small wooden umbrella in the next garbage can they passed. A few moments later the Krishnas would retrieve the umbrellas from the garbage and give it to the next person. It worked like magic.


How To Leverage The Law of Reciprocity and Encourage People To Book.

A great way to leverage the law of reciprocity on a vacation rental listing site is to offer a free guide, tell people about out it in the text of your property description.

Share with viewers that you’ll send them an email with a link to a free insider’s guide packed with your best travel tips.

Send it to anyone who sends you an inquiry and simply asks for it. This technique will help you pull in more leads from vacation rental listings sites.

Offer to answer their questions and tell them about things they didn’t know but should definitely know about the area.

Share with them how to save money, maybe you can even give them information on where to find online coupons or discounts.

You can inform them on how to avoid common tourist-traps. Tell them how they can get the most out of their travel time.

Experiment with this strategy in all aspects of your marketing and you’ll see how your generosity will be rewarded. It’s the law.

The truth is we are all givers. You just have to know how to activate this hardwired behavior within your buyers, so they want to give you their business!



# 2 The Law Of Cause and Effect

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Sir Isaac Newton discovered the law of cause and effect. Newton’s law states that for every action there is an equal and opposite reaction.

It’s the reason we can dribble a basketball. The ball is thrown downward using the force of energy and gravity the ball is then equally propelled upward in the opposite direction after hitting the ground.

This law extends past the realm of the laws of motion.

If you work hard you’ll receive the return on that energy. The energy you put into something will determine what will be brought back to you.  Think of it as a transference of energy.

If you give to people, people will give to you. What’s interesting about the law of reciprocity is, we often have a desire to make things “even”, so we’ll give back as much as we were given. In many cases, people will give back more than the original help or gift they received.

That is how the law of cause and effect connects with the law of reciprocity.

When leveraging the law of reciprocity remember that the more value you provide to people the more their inclined to reciprocate.

The law of cause and effect should remind you, if you’re only giving a little time and or money that is what you can expect to receive in return.

The more you’re a blessing the more you will be blessed, and that will lead us into our 3rd law of vacation rental marketing.


#3 The Law Of Probability

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Let’s look at a coin, it has two sides – heads and tails. When you flip a coin, it has a 50% chance of it landing on either side of the coin.

Same is true for a pair of dice with the exception that there are many more sides compared to a two-sided coin. There are more potential numbers that can be rolled.

Even so, if you roll the dice enough eventually any given number will come up. The probability of landing on a particular number increases each time the number doesn’t show up.

Haven’t reached your success yet? Haven’t received the marketing results you want yet? Keep going!

If you try enough times your “number” will eventually come up, so don’t ever give up on your dreams and passions.

With each “failure” you’re closer to success.

Failing is not really failure, it is only considered a failure when you give up. Failure is simply success deferred. You just have to keep playing the game and eventually, your number (success) will come up.

Not everyone donated money to the Krishnas some people said no. But that didn’t stop them, they knew it was a numbers game and eventually the law of probability would work in their favor.

Don’t get discouraged if you help people, and they don’t return the favor. The law of probability guarantees us that eventually people will.

It’s hard to say this when knowing these laws, but do it without the expectation of anything in return, and when it happens it will be special.

A  couple of quick tips.

  • If you want people to “Like” your Facebook page like someone else’s Facebook page.
  • When on Twitter use the retweet function to share other people’s tweets regularly. Retweet more than you tweet.
  • Make it a habit of reaching out and doing something nice for someone once a week. Watch what happens!!!
  • We’re also wired to sense sincerity, so make sure you’re sincere about giving.
  • Always give something free to every guest that stays with you to encourage reciprocity in your guest relationships. Do you currently do this? I’d love to hear about it.

Do you experience trouble soliciting reviews from travelers? Want more engagement on social media?

I’m going to share the video I mentioned in the podcast above later this week. The video is a fun idea to help you do both.

If you’re not already subscribed to my free vacation rental marketing newsletter, make sure you join to check it out.

Did you enjoy this post? Have a question? Leave your comments below.

If you like this post you may like The Law of Harvest.

 

 

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