Selling Tips Archives | Villa Marketers
don't sell accommodations sell the problem they solve
The Persuasive Power Problems Posses   Today we’ll discuss a highly effective selling approach that’ll get more people to book your property. It’s a simple psychology technique that all of us can use immediately when responding to inquiries and communicating with guests. You should also bake this practice into the content of your listings and vacation rental websites, especially when you consider how important your content is in the purchasing… Read More
  • Happy New Year Jay. Simple and easy to put into practice. Never thought about there being a "discovery process." Interesting stuff. ...

    View All Comments

  • Profile photo of Jay William

    And a happy new year to you Joan! This is something we can all work into what we're doing fairly easy and doesn't cost a penny. It does however build tremendous value in you as a host and your property. ...

    View All Comments

  • Profile photo of Tracey

    A fart in a bubble bath, what an analogy Jay....

    View All Comments

  • Profile photo of Jay William

    Hey Josh. It just came out... I was trying to articulate how travelers enjoy the planning process more than the actual vacation because they are sort of daydreaming. They don't think about or are unaware of the issues during that "dream state", and...

    View All Comments

  • Great article. I'm reminded of the saying that we don't buy a drill because we need a drill, we need a hole....

    View All Comments

cheap vacation rental marketing tool villa advertising resources
https://youtu.be/hp3AYfyUZfA   Can today's video help you offset the new HomeAway fees? Can it help you create a vacation rental offer that separates your property from all the others who aren’t using this? Will this $3 marketing resource make you thousands in additional booking income? Does this marketing technique dramatically increase the interest travelers have in renting from you? Only if you use it… This is the 3rd video I’ve… Read More
  • Profile photo of Scott

    Hi Jay, I just checked out this video, very good. One important question though, you said it is all in the way you present it to your inquirer. Can you give an example of how you would present it? Thanks, Scott...

    View All Comments

  • Great idea, unfortunately- restaurant.com doesn't have any restaurants in Niagara Falls....

    View All Comments

  • Profile photo of Jay William

    Thanks Maria, it really is a great resource and one I've used so I know it works. I wish they were available everywhere but that doesn't get you off the hook Maria :) I did a quick search and found a food offer on another website in the Niagara Fall...

    View All Comments

  • Profile photo of Jay William

    Hey Scott, this is a great question. Thanks for posting it. First as I mention in the video I would not refer to them as coupons. I would refer to them as dining certificates or dining vouchers. (I like certificates better) You can put this on your...

    View All Comments

  • Profile photo of Scott

    Thank you Jay, but don't these "certificates" have expiration dates? For instance the $3 one that you mentioned. Do you purchase them ahead of time or after someone books? I look forward to the upcoming videos....

    View All Comments

  • Profile photo of Jay William

    You should purchase them ahead when there is a really good promotion like the one I shared in the video. Take advantage of their promotions and get a little bit of stock on them. They actually do not expire. You can even swap them out for different r...

    View All Comments

vacation_rental_marketing,_selling_tips,_overselling
Dear Vacation Rental Owners, Don’t have unrealistic expectations about your property manager! No, I am not a property manager, but I know how hard it can be for a good property manager to satisfy all the demands that come along with the job of managing a vacation rental property. Property managers often wear numerous hats and perform many jobs like - guest check ins and check outs, regular property maintenance,… Read More
  • Profile photo of VacationGuy

    Jay you're right it is all about setting the right expectations. I wasn't expecting to get a bill from my management company for $85 for changing a few light bulbs in the house. I was not expecting that. I should've known what that was going to cost ...

    View All Comments

  • Profile photo of VacationGuy

    I would add we need to be careful with setting our expectations with our listing descriptions. Owners use adjectives very loosely when describing their vacation rentals. They'll use words like luxury when what their renting is not luxurious at all....

    View All Comments

  • Profile photo of Jay William

    I would also add... When a problem occurs in our rental business with an employee, vendor, traveler or customer it will often come back to the expectations of what they thought would happen or receive and what actually happened. When we understan...

    View All Comments

  • Profile photo of Jay William

    Exactly Baron!...

    View All Comments

  • The big reason owners and PMs do not get along is because there is an inherent conflict of interest. Actually, many conflicts of interest. 1. Unless PM manages only one owner A's properties and has only owner A as client, there PM can shift booking t...

    View All Comments

  • Profile photo of Jay William

    Thank you for presenting your thoughts and experience as an owner. I would be interested to hear how a property manger would respond to these points. Very insightful, and some food for thought here. There does seem to be several areas that cause conf...

    View All Comments

  • How about billing the owner when it is the renter that could not find a pitcher in the cupboard (that was there), or renter says they don't have enough cookie baking sheets (there are enough to start a small bakery), so PM sends someone to buy cookie...

    View All Comments

  • I think I can make a prediction how they will respond: "not all PMs are like that"; "we do XYZ to keep our owners happy"; "we do not charge for X or Y". Regardless of the response, the inherent conflicts of interest will remain, just a better PM can ...

    View All Comments

  • Hi Jay. Great post! To respond from a PM standpoint (we manage over a hundred properties in the mountains of NC): I would say that it sounds like BML has had some bad experiences. I think this lines up exactly with your article and that the expectati...

    View All Comments

  • Just as I predicted. the long post can be summed up in "this owner had bad experiences"; "we are not like that"; "some owners are just too picky". I won't even go into Fair Housing Act - in no place I implied that I intended illegally discriminate, h...

    View All Comments

money
  We all know what is happening in the vacation rental industry, and we know we have to do something about it. That's why most of my recent content has been focused on helping you break away from HomeAway. Today's post will be interesting, I promise, just follow along. In order to wean off of vacation rental listing sites, we have to optimize what we have in our hands right now. We… Read More
  • Profile photo of Jay William

    #11 You have a website but no one is inquiring...

    View All Comments

  • Profile photo of Jason

    Jay what is bounce rate and how is that effecting our bookings thanks for helping me understand. I am not a very techy person...

    View All Comments

  • Profile photo of Jay William

    Hi Marie, Bounce rate refers to the amount of people who visit your website and end up leaving (bouncing off) without clicking another link. They dont explore your site further. If your content is not clear of what you offer and quickly get people ...

    View All Comments

  • Jay, Do you think that is what is happening on my site? I know I need to get some better descriptions and do more SEO on my pages - I just never seem to get around to it....

    View All Comments

  • Jah, I like your mantra of balance. last year I drove over 17,000 visitors to my site, but no sale. I wait patiently for next article....

    View All Comments

  • Profile photo of Jay William

    Hey Darla, the truth...yes absolutely. Lots of room for improvement in that respect. That is why I wrote this post because no one is selling and every one can benefit from it. Sales has a ton to do with your conversion, you're not going to convert...

    View All Comments

  • Profile photo of Jay William

    17,000 visitors no inquires or no bookings? Thats way too many visitors without converting into actual bookings. You should look at a few things. 1, does your content sell and persuade. 2, are you using keywords? If so are they the right ones? Po...

    View All Comments

its_about_selling
As promised in my last post 10 Signs You're Losing Bookings,  I'll be taking you behind the scenes by introducing you to some of the elite team members here at Villa Marketers and showing you how they can help your business! But first, here are 6 reasons why you need expert sales writers on your team. Help Your Travelers Experience Your Property By Painting Pictures One of the simplest and most transparent… Read More
  • Profile photo of Tracey

    I have to agree Jay time is and always has been my biggest challenge. I get inspired to write a blog and say to myself I'm going to write a blog but it never ends up happening. I want to do it. I know it has value to my business but still I haven't g...

    View All Comments

  • Profile photo of Tracey

    Jay I have been really impressed with your recent content. I like that you're telling it like it is and that you're a bit of a rebel. I’ve been following advice that almost forbids selling. After reading your blogs I can see that selling is impo...

    View All Comments

  • Profile photo of Jason

    Kari is indeed a content whisperer and shes extremely helpful and friendly. I have received more inquiries based on her adjustments she made to my vacation rental descriptions. I would've never wrote anything like that. Its selling for sure but y...

    View All Comments

  • Profile photo of Jay William

    Selling is neccesary if you want to get the most out of your marketing and who doesn't want that, right. Josh I will be sharing examples of how to use selling techniques in writing and in other areas of contact with potential guests. None of them w...

    View All Comments

  • Profile photo of Jay William

    You're welcome! I wonder how many owners feel the same way about not having enough time and end up sort of in the same scenario you're explaining. Thanks for sharing Gary....

    View All Comments

  • Profile photo of Jay William

    Sherry thank you for testifying to these techniques and how they result in tangible results and for your kind words about the team. Owners have to employ or develop their own team if they want to develop their independence. They are doing too much o...

    View All Comments

  • Profile photo of Jay William

    OK I never do this on my blog but much like a proud dad I am so proud of this I have to share it. Read what one of our most recent customers said about some of the team you're being introduced to. "Jay, I want you to know how completely impressed I...

    View All Comments

  • Profile photo of Tracey

    I am not understanding the part about SEO and how does that help selling?...

    View All Comments

FBomb
Free Vacation Rental Marketing Tips   When Is It Ok To Use The F-Word With Guests? Some of you guys have probably wanted to use the F-word with a few of your guests but were maybe afraid to. Nevertheless I think there are times when it’s OK to use the F-word. Wait…… what do you think we’re talking about here? This blog is all about using the power of the… Read More
trick
Find Out Why Your VR Marketing is Just Bologna!   https://youtu.be/lSxPuwft2d0   I recently had the opportunity to speak with Robert, a travel marketing associate, at a local tourism bureau.   I was looking to squeeze some tips out of Robert and share some of that valuable information with owners and managers like yourself, who follow my blogs.   There are many factors that contribute to the great success of their online marketing… Read More
  • Profile photo of Tracey

    Sometimes I send out replies to inquires I get and then the communication goes quite. I feel that they found something they liked more and they just do not respond. This I feel will help me to do all I can to prevent that from happening. It's a prett...

    View All Comments

  • Profile photo of Tracey

    Sometimes I send out replies to inquires I get and then the communication goes quite. I feel that they found something they liked more and they just do not respond. This I feel will help me to do all I can to prevent that from happening. It's a prett...

    View All Comments

  • Great example of packages Jay! I don't k now why I never thought of this. Your presentation drilled the message home. Thanks...

    View All Comments

  • Great example of packages Jay! I don't k now why I never thought of this. Your presentation drilled the message home. Thanks...

    View All Comments

  • Profile photo of Jay William

    Hi Jeffrey, estatic that you took the power of this strategy away and will be using it in your marketing. The only part of the package that didn't work so well in the video was that pesky straw...LOL...

    View All Comments

  • Profile photo of Jay William

    Hi Jeffrey, estatic that you took the power of this strategy away and will be using it in your marketing. The only part of the package that didn't work so well in the video was that pesky straw...LOL...

    View All Comments

  • Profile photo of Jay William

    Josh, that does happen a lot. A traveler has so many options when renting, there really isn't a shortage of properties for rent. That's why we have to make our offering more appealing than others. The good thing about this approach is that only a ver...

    View All Comments

  • Profile photo of Jay William

    Josh, that does happen a lot. A traveler has so many options when renting, there really isn't a shortage of properties for rent. That's why we have to make our offering more appealing than others. The good thing about this approach is that only a ver...

    View All Comments

  • Profile photo of Thibault

    Great insight, Jay, thank you for collecting it and for sharing it with us. I like that designing packages can also makes target niches more easily. For instance, I have a romantic package in St Barths, at my villa for 2, with a travel concierge and ...

    View All Comments

  • Profile photo of Thibault

    Great insight, Jay, thank you for collecting it and for sharing it with us. I like that designing packages can also makes target niches more easily. For instance, I have a romantic package in St Barths, at my villa for 2, with a travel concierge and ...

    View All Comments

  • Profile photo of Jay William

    Thibault, thank you for highlighting that benefit. Its genius! Just like Oscar Mayer opened up their product to target children in their advertising, you can tailor make travel packages that can target different types of travelers ie. Golfers, Hone...

    View All Comments

  • Profile photo of Jay William

    Thibault, thank you for highlighting that benefit. Its genius! Just like Oscar Mayer opened up their product to target children in their advertising, you can tailor make travel packages that can target different types of travelers ie. Golfers, Hone...

    View All Comments

  • Profile photo of Teena

    Hmmm... lots to this about. Tried this for many years and most places had a minimum number of 15 before they would offer any discounts. Will revisit this! THANKS Jay!...

    View All Comments

  • Profile photo of Teena

    Hmmm... lots to this about. Tried this for many years and most places had a minimum number of 15 before they would offer any discounts. Will revisit this! THANKS Jay!...

    View All Comments

  • Profile photo of Jay William

    You're welcome Teena! I'll share some ideas on the offer types soon. Let me know how you get along....

    View All Comments

  • Profile photo of Jay William

    You're welcome Teena! I'll share some ideas on the offer types soon. Let me know how you get along....

    View All Comments

  • Profile photo of Stella

    Jay this is a great post, as always, but this one particularly hit home as I was working on creating my package for my vacation rental located in Luberon, South of France when I watched your video! I decided to start by bundling a 5% discount on car...

    View All Comments

  • Profile photo of Stella

    Jay this is a great post, as always, but this one particularly hit home as I was working on creating my package for my vacation rental located in Luberon, South of France when I watched your video! I decided to start by bundling a 5% discount on car...

    View All Comments

  • Profile photo of Jay William

    Hey Stella, love this! Yep, it definitley is differentiating for your brand and I love that the coupon is branded with your VR name, great job Stella! This also builds credibility in your brand. This is a great offer because as you mentioned most ...

    View All Comments

  • Profile photo of Jay William

    Hey Stella, love this! Yep, it definitley is differentiating for your brand and I love that the coupon is branded with your VR name, great job Stella! This also builds credibility in your brand. This is a great offer because as you mentioned most ...

    View All Comments

property management marketing giveaway
Are you ready for round 2 of the Vacation Rental Expert Panel?   I'm excited to announce the second winner of our vacation rental expert panel review. If you didn't catch the first vacation rental makeover show, be sure to check it out. If you haven't yet entered for your chance to get free help from 3 vacation rental experts, enter your property here. Last Vacation Rental Marketing Show In… Read More
  • Thank you for choosing my rentals. Look forward to each and every suggestion!...

    View All Comments

  • Thank you for choosing my rentals. Look forward to each and every suggestion!...

    View All Comments

  • Profile photo of Jay William

    You're welcome Wendy and I hope our tips will help your vacation rental business reach new heights!...

    View All Comments

  • Profile photo of Jay William

    You're welcome Wendy and I hope our tips will help your vacation rental business reach new heights!...

    View All Comments

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)