Marketing Archives | Villa Marketers
If you can't measure it, you can't improve it. - Peter Drucker
How To Easily Track and Improve Your Vacation Rental Website's Results   Keeping track of the progress of your website and the results of your online marketing is imperative to developing and refining your vacation rental marketing plan. Without data to take you behind the scenes of your marketing, you're just gambling and shooting blindfolded. Your vacation rental marketing plan needs to be data-driven to be truly maximized. If you're… Read More
  • Thanks for sharing Clicky with us. I was relieved to read of the tool and knowing I am not the only one having trouble understanding Google Analytics. This looks much simpler, going to put this to work for us right away. Good post....

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  • Profile photo of Jay William

    Charmaine I think owners would agree, you're not the only one that gets a headache trying to understand Google Analytics. I find people are much less intimidated with Clicky. Intimidation is something that keeps us from reaching out further because w...

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best_wordpress_vacation_rental_themes_design
Best WordPress Vacation Rental Website Designs WordPress is the most robust and dynamic platform for designing a vacation rental website. That’s why 25% of the world’s population uses WordPress and why you should too. Since it becomes an asset your business will own, WordPress helps you to develop your listing site independence. Honestly, if you’re not using WordPress, you’re at a disadvantage compared to owners and managers who are. You just won’t… Read More
vacation_rental_listing_site_independence_owners_managers
Vacation Rental Listing Site Independence  - LSI BreakAway Toolkit   [ninja-popup ID=12091]CLICK HERE TO DOWNLOAD YOUR FREE “LSI” BREAKAWAY KIT[/ninja-popup]   The vacation rental industry is being taken over by large listing sites and corporations. These companies want to control your business. They're digging deep in your pockets with padded commissions, booking charges, and processing fees. They won’t let you run your business under your terms anymore! They want to… Read More
don't sell accommodations sell the problem they solve
The Persuasive Power Problems Posses   Today we’ll discuss a highly effective selling approach that’ll get more people to book your property. It’s a simple psychology technique that all of us can use immediately when responding to inquiries and communicating with guests. You should also bake this practice into the content of your listings and vacation rental websites, especially when you consider how important your content is in the purchasing… Read More
  • Happy New Year Jay. Simple and easy to put into practice. Never thought about there being a "discovery process." Interesting stuff. ...

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  • Profile photo of Jay William

    And a happy new year to you Joan! This is something we can all work into what we're doing fairly easy and doesn't cost a penny. It does however build tremendous value in you as a host and your property. ...

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    A fart in a bubble bath, what an analogy Jay....

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  • Profile photo of Jay William

    Hey Josh. It just came out... I was trying to articulate how travelers enjoy the planning process more than the actual vacation because they are sort of daydreaming. They don't think about or are unaware of the issues during that "dream state", and...

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  • Great article. I'm reminded of the saying that we don't buy a drill because we need a drill, we need a hole....

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looking back at the vacation rental market
I Predicted The Future Of Vacation Rentals But Was I Right? You can’t just look forward to 2017 without looking in the rear view mirror. You often need to look back at where you’ve been to appreciate and understand where you are and where the market is going. This is the time to reflect and become aware of the lessons you've learned. While detecting patterns both good and bad that… Read More
  • I think I missed this prediction, thanks for sharing it. It's like I picked up today's newspaper....

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  • Did this guy really present a "replacement prediction" what a slap in the face....

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  • Profile photo of Jay William

    I thought it was eerie how many of these predictions actually have happened. You're welcome Bobby!...

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  • Profile photo of Jay William

    Yep he sure did. I was like what!!!...

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  • Profile photo of Troy Assaly

    Good recap. I remember reading your 2014 predictions and agreeing with you at the time. Sure has been a LOT of change in 2 years. Looking forward to your predictions for the upcoming year(s)....

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  • Profile photo of Jay William

    It's nice to know I had supporters :) The change has been consistent and hasn't stopped. These guys are not settled yet in this market, still much for them to figure out, so I still see more disruption happening as a result. The advice is still rel...

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problems-are-opportunities-1
I’m a firm believer that problems are often opportunities in disguise and therefore not valued as much as they should be. In business, a customer’s problem can actually lead to a new sale, especially when you offer another product or service that solves their newest problem. Turning your problems into profits is possible only when you squint your eyes and tilt your head, and begin to look at those problems… Read More
travel-health-statisitcs-social-marketing-content-vacation-rentals
  Social Media Content For Vacation Rental & Travel Professionals   Sometimes we can lose sight of what it is we're really selling. You've read my blogs where I discuss the importance of selling the experience and while that is true, you've got to sell the benefits too.   Sell The Benefits - But Not The One's You've Been Pushing   When I say "benefits" you may think of a… Read More
  • Thanks for sharing Jay. I like the one about vacationing reducing the waistline. Interesting!...

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  • Profile photo of Jay William

    Happy to share these with you Harold. What I am sharing here is how to create those "aha" moments with factual data and also reminding people the great benefits of taking a vacation. It is motivating....

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vacation rental website design and business makeover
  https://youtu.be/HyJGVd0sb0Q Today we're going to talk about a company that has done the unthinkable - they’ve successfully completed a head-to-toe transformation of their vacation rental business. I’m talking about a complete overhaul which included rebranding, logo design, website development, video and upgraded vacation rental listing technology - of not one but two websites, and it’s all being done at the same time. If that's not enough, we'll also be… Read More
  • Profile photo of Troy Assaly

    Nice work guys. Great tips and info for vacation rental website redesign....

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)

29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)