Blogging Archives | Villa Marketers
vacation rental website design and business makeover
  https://youtu.be/HyJGVd0sb0Q Today we're going to talk about a company that has done the unthinkable - they’ve successfully completed a head-to-toe transformation of their vacation rental business. I’m talking about a complete overhaul which included rebranding, logo design, website development, video and upgraded vacation rental listing technology - of not one but two websites, and it’s all being done at the same time. If that's not enough, we'll also be… Read More
  • Profile photo of Troy Assaly

    Nice work guys. Great tips and info for vacation rental website redesign....

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vacation rental content marketing psychology
  Content Marketing Is More Than A Buzzword You hear more than ever the term "content marketing" being thrown around in the vacation rental space. Content marketing is more than an advertising buzz-word. While content marketing is extremely effective (when used wisely). The truth is, there's more to it than what's being told to you. What I'm sharing with you here today is something vacation rental bloggers DO NOT want you to… Read More
  • This post was very informative and very thought provoking. Thanks Jay for sharing the secrets of the marketing trade....

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  • Profile photo of Jay William

    Glad you enjoyed it Kevin. One other thing I'd like to mention about using curiosity is that you shouldn't over do it or it will lose its ummph! I'll be sharing a few other techniques you can put in your tools box so you can mix up your strategies....

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Optimize Your Vacation Rental Website (Yourself) In war, a strategy to winning is “knowing your enemy" Travelers are definitely not your enemy but you still are kind of at war, at least it feels like that for owners coming into the VR business for the first time, or for those who had a shift in their business and are now getting into to marketing their vacation rentals more.   This… Read More
  We all know what is happening in the vacation rental industry, and we know we have to do something about it. That's why most of my recent content has been focused on helping you break away from HomeAway. Today's post will be interesting, I promise, just follow along. In order to wean off of vacation rental listing sites, we have to optimize what we have in our hands right now. We… Read More
  • Profile photo of Jay William

    #11 You have a website but no one is inquiring...

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  • Profile photo of Jason

    Jay what is bounce rate and how is that effecting our bookings thanks for helping me understand. I am not a very techy person...

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  • Profile photo of Jay William

    Hi Marie, Bounce rate refers to the amount of people who visit your website and end up leaving (bouncing off) without clicking another link. They dont explore your site further. If your content is not clear of what you offer and quickly get people ...

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  • Jay, Do you think that is what is happening on my site? I know I need to get some better descriptions and do more SEO on my pages - I just never seem to get around to it....

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  • Jah, I like your mantra of balance. last year I drove over 17,000 visitors to my site, but no sale. I wait patiently for next article....

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  • Profile photo of Jay William

    Hey Darla, the truth...yes absolutely. Lots of room for improvement in that respect. That is why I wrote this post because no one is selling and every one can benefit from it. Sales has a ton to do with your conversion, you're not going to convert...

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  • Profile photo of Jay William

    17,000 visitors no inquires or no bookings? Thats way too many visitors without converting into actual bookings. You should look at a few things. 1, does your content sell and persuade. 2, are you using keywords? If so are they the right ones? Po...

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As promised in my last post 10 Signs You're Losing Bookings,  I'll be taking you behind the scenes by introducing you to some of the elite team members here at Villa Marketers and showing you how they can help your business! But first, here are 6 reasons why you need expert sales writers on your team. Help Your Travelers Experience Your Property By Painting Pictures One of the simplest and most transparent… Read More
  • Profile photo of Tracey

    I have to agree Jay time is and always has been my biggest challenge. I get inspired to write a blog and say to myself I'm going to write a blog but it never ends up happening. I want to do it. I know it has value to my business but still I haven't g...

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  • Profile photo of Tracey

    Jay I have been really impressed with your recent content. I like that you're telling it like it is and that you're a bit of a rebel. I’ve been following advice that almost forbids selling. After reading your blogs I can see that selling is impo...

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  • Profile photo of Jason

    Kari is indeed a content whisperer and shes extremely helpful and friendly. I have received more inquiries based on her adjustments she made to my vacation rental descriptions. I would've never wrote anything like that. Its selling for sure but y...

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  • Profile photo of Jay William

    Selling is neccesary if you want to get the most out of your marketing and who doesn't want that, right. Josh I will be sharing examples of how to use selling techniques in writing and in other areas of contact with potential guests. None of them w...

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  • Profile photo of Jay William

    You're welcome! I wonder how many owners feel the same way about not having enough time and end up sort of in the same scenario you're explaining. Thanks for sharing Gary....

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  • Profile photo of Jay William

    Sherry thank you for testifying to these techniques and how they result in tangible results and for your kind words about the team. Owners have to employ or develop their own team if they want to develop their independence. They are doing too much o...

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  • Profile photo of Jay William

    OK I never do this on my blog but much like a proud dad I am so proud of this I have to share it. Read what one of our most recent customers said about some of the team you're being introduced to. "Jay, I want you to know how completely impressed I...

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  • Profile photo of Tracey

    I am not understanding the part about SEO and how does that help selling?...

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Blogging is one of the most powerful things you can do for your Vacation Rental Marketing. But just like anything that generates money...it comes with its challenges. The biggest challenge of blogging is the time that it takes to create quality content. 69% of content marketers feel a lack of time is their greatest challenge. So, today I’m sharing with you blogging tools that I use to reduce the amount of… Read More
  • Profile photo of Jay William

    Is there anyone who has been using this as a strategy? Curios to know. Once you see it, it seems like it would be common sense but suprisingly, people I've shared this with experience a bit of an aha moment when seeing it. What do you think of this ...

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  • I never thought about using it for marketing. for me this is easier than typing or writing. I can talk better than I can write, all of a sudden blogging seems a littles less intimidating great hack ...

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  • I didn't even know this existed!! This is really helpful Jay. I'm going to give it a shot and I'll let you know how it goes!! :)...

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  • Profile photo of Jay William

    Great Marie, glad you're gonna give it a try for blogging! As you practice with it, you'll get good at blogging with this. Share with us how it goes....

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  • Profile photo of Jay William

    Good feedback Kingston! ...

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  • Profile photo of Tracey

    Blogging is tiring! Anything to get some help in that area.You never can have enough content it feels like. my issue is I do not always have time to write blogs but I think I can squeeze time to talk rather than type. Feels like it would be easier. I...

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  • Profile photo of cozymoosecabins

    Jay, Simply genius. Perhaps, this will be The Cozy Moose Team year for blogging. Creativity not always at a computer. Have tons of little notes for blog posts just sitting in a file. Looks like they just might come alive now. Looking forward to kno...

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  • Profile photo of Jay William

    Super Heather! I hope so... Blogging is one of those areas owners know they should be working on but they don't. I'm hoping this will make blogging less intimidating. As a tip when starting this, write down a few questions that travelers often ask ...

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  • Profile photo of cozymoosecabins

    Had old blog , merged to new site - Question??? When you edit an old post, do you leave date alone or change date. If change date then does that create a 404 if date included in original post? What do you suggest? Thanks for your reply....

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  • Profile photo of Jay William

    Hi Heather I missed this comment, sorry. For me Heather I learned not to use dates on blog posts because people may think the information is old or no longer relevant, when it likely is. Hope that helps...

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  • Profile photo of cozymoosecabins

    if site set up with permalinks with date, your stuck Otherwise a 404 if no date. If WP set to format date default and you can change date and it will auto redirect? ' Will it show as duplicate when change post date and index twice?...

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

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29 FREE & CHEAP TOOLS TO DEVELOP YOUR INDEPENDENCE AND BRING IN BOOKINGS!

FREE DOWNLOAD - GET THE BREAKAWAY KIT NOW - ($49 VALUE)

Don’t worry! We don’t spam :)